Kajabi Event Countdown Timer

Kajabi is an all-in-one platform to run your digital course and coaching business. It’s a leader in the market because you can run your business without using third-party services.  On Kajabi, build your website and your sales funnels with landing pages, opt-in forms, checkouts, bundles of products, and even countdown timers. It’s even possible to trigger email sequences and other automation. We are Kajabi experts and can help you with any questions you have!

I’ve heard complaints about it not being possible to create campaigns in Kajabi. How it would be so nice to group the emails for a launch or special event. OK, it’s not just that I had heard it, but I had said it! One day it smacked me in the head and my lightbulb turned on. Since I’d been part of a few of these discussions when I was new to using Kajabi, I know there are more people that do not realize how to group these emails together so I’ve got to share! 

I used the keyword above….
Events!

Events are under the marketing tab in Kajabi. 

 

So why would we want to use Events?

I happened into events because I needed a countdown timer and from there I learned how useful they are. 

When you would like to send a triggered sequence of emails off without having to set up a bunch of separate emails, you can use events. 

First, you’ll need to get people registered for your event, which you can grant through an offer, by an opt-in form, or anywhere there is automation. Once they are registered, they will get all the emails set up for the event. 

The first one can be set up for “at the time of registration” and they’ll get it as soon as they are granted the event registration through any automation. 

Setting up your other emails is easy using the time filters provided, like sending one 4-days before the event to remind everyone of the plan, or an upsell opportunity 2-days after the event. 

Kajabi Event Email

The Flow

So set up your event, and your offer or opt-in, and get that countdown timer into your landing page. 

The countdown can disappear when it is over or you can have Kajabi redirect to a new landing page for the next phase of your launch.

Kajabi Event Email

We’d love to chat with you about the best options for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Should I use ThriveCart with Kajabi?

I’ve taken a couple of roles where the clients have ended up with Kajabi and ThriveCart and wonder why they need both. There are a few reasons to use ThriveCart with Kajabi. It’s great to understand the differences between these services and how you can use them together – and I have the notes to share! 

Let’s take a look at ThriveCart first.

 

What is ThriveCart?

ThriveCart is a service that helps you build sales funnels and order pages for offering your digital and physical products. 

It doesn’t connect natively to Kajabi, so we have to use Zapier to grant the offers or submit a form with additional information to my clients’ Kajabi sites.

 

The Upsides

Currently, the price of ThriveCart is a one-time fee. At either $500 or $700, you pay no more!

With ThriveCart, you have all payment options on the same checkout page, which is something I prefer compared to Kajabi. You don’t have to create a landing page to choose between annual and monthly. Instead, the checkout page will offer all payment options for that product. Overall, ThriveCart offers a nicer checkout experience. 

ThriveCart has more suggestive buying. The upsell, downsell, and order bumps are all easy to set up. This makes sense since converting is what ThriveCart is all about!

It also integrates with Google Sheets, so you can easily automate a spreadsheet for easy review of sales for a campaign. 

ThriveCart does fixed commissions or percentages as opposed to Kajabi’s percentages only. 

You can take it to the next level with Joint Venture management.

 

The Downsides

One of my biggest peeves is the zaps. There can be a lot of Zaps! With some clients, we must upgrade during an event month, but you can downgrade a couple of weeks later. 

There can also be quite a bit of time setting up the zaps depending on how many products and offers you have. It’s not something you want to use when offering unique payment plans to individuals. 

Of course, all the zapping comes after you’ve created the products and offers within Kajabi and the products in ThriveCart! 

After the purchase, the product and offer will look like it was free when you look at it from within Kajabi. Kajabi should never be your go-to financial system, but it is nice to have it show paid when it is an “all-in-one” platform. Some people do not want to jump around multiple systems. 

 

So do we want to use ThriveCart with Kajabi? 

Well, it depends. What are your priorities? 

After weighing the points above, how do you feel about it?

If your priority is to have a great sales funnel and convert leads, and you are willing to take the time to set up the ThriveCart products and the zaps to go with them, do it! If you want to create high converting cart pages, upsells & affiliate campaigns with ease check out ThriveCart today.

If you feel that Kajabi does well enough and keeps everything in one place, then that’s where it’s at for you!  

We’d love to chat with you about the best for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Set your Kajabi Pipelines into action

Set your Kajabi Pipelines into action

If you are new to Kajabi, you’ll need to get up to speed on the terminology and functionality! I’ll help you break it down and understand how to piece the various parts together in a sales funnel – or marketing pipeline as they say in Kajabi. 

The pipelines will help you adopt the inherent flow of the various pieces and they have some great starter templates to help get you going. 

Let’s set the mood with a senario that you can relate to. 

Scenario

You are launching a course. You have a 3-video lead magnet to warm folks up and get them up to speed where your course takes off. 

Your goal is to get people to: 

  • Sign up for your freebie. 
  • Get them to your website
  • Educate your visitors on what you do and how you can help them
  • Help them understand the basics of your work
  • Sign up for your course. 

 

The Flow

The components of your Kajabi flow all come together in the pipeline. You’ll want to create the product and offer before hand and fill them in as you set up the pipeline. 

  • Opt-in form for the freebie, your pre-launch content 
  • PLC Landing Page
  • Nurture emails
  • Sales page
  • Offer
  • Product
  • Emails 

The Product Launch OVO pipeline template in Kajabi is a great place to start!

Let’s break it down

Freebie

You’ll need a freebie (aka lead magnet) setup to take emails and nurture your clients-to-be. I have a couple of previous articles to help you think through getting started on your content as well as thinking through the backend.  

In the freebie process, you have a landing page with an opt-in form, an automated email sequence, and a landing page to present your content, whether it is a video or a file to download.

Many of the pipeline templates have a landing page with the opt-in ready for you to customize! It’s a great place to start.

 

Moving into the sales phase

That email sequence mentioned above is going to lead your hot leads right into learning more about your work, this is their free sample and you need to take advantage of this time. Make sure this content is helping them perceive your value!

This is the PLC, the pre-launch content and you will need landing pages to contain this content.

At the end of your freebie and email sequence, you’ll, present the next step of your pipeline to the sales page where you show the value of your offering. 

 

The Offer

An offer is the pricing structure. Are you accepting payments over a couple of months? Or will they pay in full? 

In Kajabi, each option needs its own offer. You can create one offer and then copy it to create a different payment option. 

 

Offer Automation

Each offer can have its own automations. I always use the offer automations to tag the buyers and to grant offers among other products as needed. 

If you are offering an early bird offer with special bonuses, use tags to group these people to make them easy to find so you can grant those bonuses later on. 

I like doing my post-purchase email in the automations, too. I find them easier to work with and more reliable.

 

If you build it, they will come! 

This is the backbone of your launch and will take your leads step by step. It’s an exciting process to implement! We’re here to help you find your traction. If you’re not sure where to start, let meet for a launch process audit! Click here to schedule. 

 

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Automated Lead Magnet

Hey there! Let’s get the backend of your lead magnet process running! Here’s what the overall flow looks like:

Create the Content

If you’re wondering what a lead magnet is or why you need one, check out a previous article here to help get you started. This article is more focused on getting it setup and out there to your ideal clients. 

Landing Page

Once you have content to share, it’s time to get the opt-in and delivery setup. It depends on what you are created as content for the specifics but I suggest creating a landing page on your website, like WordPress, Kajabi, or whatever you use. You can add a video or add a button for a PDF file download or point it to a google doc.

Explainer Page

Now you need to let people know all about your offering. Create a second landing page or blog post which explains what your lead magnet is, why they need it and will find it helpful.

Create the Opt-in Form

It is time to head over to your email marketing tool. First, you want to create a form or copy an existing one to edit. I find it easiest to have one form per lead magnet. MailerLite is a great option I use for several clients. It allows you to connect a multi-step workflow to a single form. 

Check these steps:

  1. Name it so you know what it is
  2. Make sure you have name and email fields on the form
  3. Edit the form wording and thank you page
  4. There is an opt-in option so you can email them.

Email Marketing

When people signup for your lead magnet, you want to add them to multiple groups or segments (depending on what service you are using will define your terminology.) You want them to be signed up for your regular marketing mailings in addition to this specific lead magnet mailing list. 

  1. Create a group or segment to contain all the emails entered into the form so you can trigger the email follow-up on this lead magnet. 
  2. You want that first email to let them know where to redeem their return on giving you their email, so a link to that first landing page we made to house the link or media.
  3. It’s also good to have a few more follow-up emails giving additional information about your services or next. 

Finally, set up that workflow. In many services you can say “IF someone is added to “this” group/segment or fills out “this” form, THEN send them the following emails. 

 Here’s an example of what that could look like in Mailerlite:

workflow

In Kajabi, you can use the marketing pipeline to set up your flow. The below is created with their OVO pipeline template and goes on to an offer after the freebie 3-video value is received. I’ll talk further about this specifically in Kajabi soon. 

workflow

Add the Opt-in to your Explainer Page

Now it’s time to post the form to your explainer page from above.  At the bottom of your page, below your description, add your form into the page. 

Your form/email service will give you the html to add into your page. 

Make sure to turn it on all!

Some of these services you have to turn off your workflow to make changes so make sure to pop back in and make sure it is on. 

I hope this breakdown helps! I know there are a lot of options, there are a lot of apps, and it can take a lot of questions, time, and planning to get the right setup. If you need to chat, let’s talk it out. I’m happy to do a free 15-min call to help you chat it out. 

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What’s behind a lead magnet?

If you’re an entrepreneur, you’ve been told you need a lead magnet. Leads lead to clients, but it’s an easy thing to procrastinate on because there are several parts to it. Some people have more trouble coming up with an idea for a lead magnet, and some are overwhelmed by the mechanics behind the scenes of the lead magnet, aka freebie. In this article, we’ll explore the ideas behind a lead magnet.

 

You need a lead magnet

Here’s a quick review of why you need a lead magnet – it’s how you build your audience. 

A lead magnet is like a handshake that you have out in the world to meet new people. It’s a bartering tool, exchanging your knowledge for an email address. With this bartering chip, you are building a list of warm leads. This is a list you own and something you should continuously be working to grow. 

Those who sign up for your lead magnet are getting a free sample of your work. It is a valuable tool to introduce yourself.

 

Topic

One of the main reasons to procrastinate is you just don’t know what topic to focus on. This isn’t something that needs to be the answer for everything, and it shouldn’t. When you think of the one thing that each of your clients need – what do you think of? It can be anything from something that a beginner in your target market should know or it could be a sample of something that you teach on a larger scale in one of your courses. 

Grab an idea and run with it! 

Type

Where do we run to? It’s time to decide how to present it. There are a wide variety of media options, but how best can you convey the topic to your audience? Should it be written or wold it be best in a video? Can it be a checklist or a report? 

Here are some ideas for your lead magnet:

  • Checklist
  • Educational video(s)
  • Webinars
  • Templates
  • Tutorial
  • Consultation
  • eBook

Time to Barter!

OK, you have the topic and you know what media you are going to create. Let’s dig into what you need on the backend. 

Number 1 is that you need an email marketing tool and if you don’t have one, there are thousands to choose from. To get started, a great option is MailerLite. It’s free up to 1,000 subscribers with a great range of functionality. 

In the simplest form creation of a lead magnet, you can do it all with just MailerLite. When you pair MailerLite with WordPress you can build a great experience for your lead with a full landing page, signup form, and automated emails, which can also be done in all-in-one platforms like Kajabi.  

Here are the common pieces in play behind the scene of a lead magnet. 

  • Landing page
  • Signup form
  • Value page
  • Email notification
  • Nurture email(s)

 

The Flow

The overall process goes like this. 

  1. You’ll want to build a landing page with an opt-in form. This page needs to give short and descriptive outcomes that your work provides, how this valuable media fits into your process, and what return they will receive when give you their email. 
  2. The submission of the form redirects your visitor to the value page, the place where they get the return on giving you their email address. The form submission also triggers an email notification to make sure they have the link to get back to the valued media.
  3. Over the next few week, they’ll receive automated nurture emails asking if they have any questions, along with other helpful pieces of information. These can be existing blog posts or new insights.

What’s next?

Build it and they will come!

As I’ve mentioned, there are many ways to build it out. Maybe soon, I’ll document how to build it out on various services. 

I’m happy to chat with you about getting your lead magnet moving. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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