What’s behind a lead magnet?

If you’re an entrepreneur, you’ve been told you need a lead magnet. Leads lead to clients, but it’s an easy thing to procrastinate on because there are several parts to it. Some people have more trouble coming up with an idea for a lead magnet, and some are overwhelmed by the mechanics behind the scenes of the lead magnet, aka freebie. In this article, we’ll explore the ideas behind a lead magnet.

 

You need a lead magnet

Here’s a quick review of why you need a lead magnet – it’s how you build your audience. 

A lead magnet is like a handshake that you have out in the world to meet new people. It’s a bartering tool, exchanging your knowledge for an email address. With this bartering chip, you are building a list of warm leads. This is a list you own and something you should continuously be working to grow. 

Those who sign up for your lead magnet are getting a free sample of your work. It is a valuable tool to introduce yourself.

 

Topic

One of the main reasons to procrastinate is you just don’t know what topic to focus on. This isn’t something that needs to be the answer for everything, and it shouldn’t. When you think of the one thing that each of your clients need – what do you think of? It can be anything from something that a beginner in your target market should know or it could be a sample of something that you teach on a larger scale in one of your courses. 

Grab an idea and run with it! 

Type

Where do we run to? It’s time to decide how to present it. There are a wide variety of media options, but how best can you convey the topic to your audience? Should it be written or wold it be best in a video? Can it be a checklist or a report? 

Here are some ideas for your lead magnet:

  • Checklist
  • Educational video(s)
  • Webinars
  • Templates
  • Tutorial
  • Consultation
  • eBook

Time to Barter!

OK, you have the topic and you know what media you are going to create. Let’s dig into what you need on the backend. 

Number 1 is that you need an email marketing tool and if you don’t have one, there are thousands to choose from. To get started, a great option is MailerLite. It’s free up to 1,000 subscribers with a great range of functionality. 

In the simplest form creation of a lead magnet, you can do it all with just MailerLite. When you pair MailerLite with WordPress you can build a great experience for your lead with a full landing page, signup form, and automated emails, which can also be done in all-in-one platforms like Kajabi.  

Here are the common pieces in play behind the scene of a lead magnet. 

  • Landing page
  • Signup form
  • Value page
  • Email notification
  • Nurture email(s)

 

The Flow

The overall process goes like this. 

  1. You’ll want to build a landing page with an opt-in form. This page needs to give short and descriptive outcomes that your work provides, how this valuable media fits into your process, and what return they will receive when give you their email. 
  2. The submission of the form redirects your visitor to the value page, the place where they get the return on giving you their email address. The form submission also triggers an email notification to make sure they have the link to get back to the valued media.
  3. Over the next few week, they’ll receive automated nurture emails asking if they have any questions, along with other helpful pieces of information. These can be existing blog posts or new insights.

What’s next?

Build it and they will come!

As I’ve mentioned, there are many ways to build it out. Maybe soon, I’ll document how to build it out on various services. 

I’m happy to chat with you about getting your lead magnet moving. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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When do I use a Landing page instead of a Website Page?

When do I use a Landing page instead of a Website Page?

Yay, you’re ready to make some new pages for your website! But, when you head off into the Website section of Kajabi, there are several options. 

kajabi pages

Side note: You can stop and choose a theme for your Website in Website> Design if you have not. This theme doesn’t have to live on all your pages. You can choose a different layout for your landing pages with no relation to the theme. 

Website vs. Landing Pages

Ah! But why are there two page options in the first place? Why have website pages and landing pages? 

Great question! Think of website pages as the core, or backbone, of your Website. These are the pages usually found in the navigation; they are often linked to each other.

Examples of common website pages are 

  • Home
  • About
  • Services/Offerings
  • Blog (list)
  • General contact/lead collection

Landing pages are a little different; they are usually product or project-specific. These are the sales pages, the opt-ins, the thank you pages – the sales funnel pages. Of course, if you have any other need for a one-off page, that would fit here, too! 

Examples of landing pages can be used for (but not limited to)

  • Opt-in pages
  • Sales pages
  • Thank you pages
  • Test home pages
  • Video pages
  • Freebie offerings
  • Resource pages
  • Targeted 404 pages

Pipelines

There is one other option in the Website > Pages section in Kajabi, pipeline pages. I was caught off-guard by this when I started using Kajabi, so let’s make sure you understand how it works. 

First, let’s hit on pipelines – these are your marketings/sales funnels. Located in Marketing > Pipelines, pipelines serve as your visual workflow of events. You can add sales pages and opt-ins, trigger email sequences, and present offers here to set your flow into motion. 

Do I have to make all my pages in this Website> Pages > Pipeline section to use them in pipelines? I don’t see an ‘add page’ option!

So, you don’t go to the Pages > Pipelines to create pages; you dive right in and build a pipeline from this page. From there, you can create a landing page from within the pipeline setup or choose an existing landing page.    

Note: To edit an existing pipeline, you must go to Marketing > Pipelines.

I hope that helps! Let me know your other questions on using Kajabi!

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