Kajabi Event Countdown Timer

by | May 31, 2022 | Kajabi, Launch Planning

Kajabi is an all-in-one platform to run your digital course and coaching business. It’s a leader in the market because you can run your business without using third-party services.  On Kajabi, build your website and your sales funnels with landing pages, opt-in forms, checkouts, bundles of products, and even countdown timers. It’s even possible to trigger email sequences and other automation. We are Kajabi experts and can help you with any questions you have!

I’ve heard complaints about it not being possible to create campaigns in Kajabi. How it would be so nice to group the emails for a launch or special event. OK, it’s not just that I had heard it, but I had said it! One day it smacked me in the head and my lightbulb turned on. Since I’d been part of a few of these discussions when I was new to using Kajabi, I know there are more people that do not realize how to group these emails together so I’ve got to share! 

I used the keyword above….
Events!

Events are under the marketing tab in Kajabi. 

 

So why would we want to use Events?

I happened into events because I needed a countdown timer and from there I learned how useful they are. 

When you would like to send a triggered sequence of emails off without having to set up a bunch of separate emails, you can use events. 

First, you’ll need to get people registered for your event, which you can grant through an offer, by an opt-in form, or anywhere there is automation. Once they are registered, they will get all the emails set up for the event. 

The first one can be set up for “at the time of registration” and they’ll get it as soon as they are granted the event registration through any automation. 

Setting up your other emails is easy using the time filters provided, like sending one 4-days before the event to remind everyone of the plan, or an upsell opportunity 2-days after the event. 

Kajabi Event Email

The Flow

So set up your event, and your offer or opt-in, and get that countdown timer into your landing page. 

The countdown can disappear when it is over or you can have Kajabi redirect to a new landing page for the next phase of your launch.

The more people who complete your program can tell others what a difference you have made in their life!

Let us help you make it easier for them to complete each module and be your advocate.

Kajabi Event Email

We’d love to chat with you about the best options for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Should I use ThriveCart with Kajabi?

by | May 17, 2022 | Launch Planning, Process Improvement, Tools

I’ve taken a couple of roles where the clients have ended up with Kajabi and ThriveCart and wonder why they need both. There are a few reasons to use ThriveCart with Kajabi. It’s great to understand the differences between these services and how you can use them together – and I have the notes to share! 

Let’s take a look at ThriveCart first.

 

What is ThriveCart?

ThriveCart is a service that helps you build sales funnels and order pages for offering your digital and physical products. 

It doesn’t connect natively to Kajabi, so we have to use Zapier to grant the offers or submit a form with additional information to my clients’ Kajabi sites.

 

The Upsides

Currently, the price of ThriveCart is a one-time fee. At either $500 or $700, you pay no more!

With ThriveCart, you have all payment options on the same checkout page, which is something I prefer compared to Kajabi. You don’t have to create a landing page to choose between annual and monthly. Instead, the checkout page will offer all payment options for that product. Overall, ThriveCart offers a nicer checkout experience. 

ThriveCart has more suggestive buying. The upsell, downsell, and order bumps are all easy to set up. This makes sense since converting is what ThriveCart is all about!

It also integrates with Google Sheets, so you can easily automate a spreadsheet for easy review of sales for a campaign. 

ThriveCart does fixed commissions or percentages as opposed to Kajabi’s percentages only. 

You can take it to the next level with Joint Venture management.

 

The Downsides

One of my biggest peeves is the zaps. There can be a lot of Zaps! With some clients, we must upgrade during an event month, but you can downgrade a couple of weeks later. 

There can also be quite a bit of time setting up the zaps depending on how many products and offers you have. It’s not something you want to use when offering unique payment plans to individuals. 

Of course, all the zapping comes after you’ve created the products and offers within Kajabi and the products in ThriveCart! 

After the purchase, the product and offer will look like it was free when you look at it from within Kajabi. Kajabi should never be your go-to financial system, but it is nice to have it show paid when it is an “all-in-one” platform. Some people do not want to jump around multiple systems. 

 

So do we want to use ThriveCart with Kajabi? 

Well, it depends. What are your priorities? 

After weighing the points above, how do you feel about it?

If your priority is to have a great sales funnel and convert leads, and you are willing to take the time to set up the ThriveCart products and the zaps to go with them, do it! If you want to create high converting cart pages, upsells & affiliate campaigns with ease check out ThriveCart today.

If you feel that Kajabi does well enough and keeps everything in one place, then that’s where it’s at for you!  

We’d love to chat with you about the best for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Set your Kajabi Pipelines into action

by | May 2, 2022 | Kajabi, Launch Planning, Process Improvement

Set your Kajabi Pipelines into action

If you are new to Kajabi, you’ll need to get up to speed on the terminology and functionality! I’ll help you break it down and understand how to piece the various parts together in a sales funnel – or marketing pipeline as they say in Kajabi. 

The pipelines will help you adopt the inherent flow of the various pieces and they have some great starter templates to help get you going. 

Let’s set the mood with a senario that you can relate to. 

Scenario

You are launching a course. You have a 3-video lead magnet to warm folks up and get them up to speed where your course takes off. 

Your goal is to get people to: 

  • Sign up for your freebie. 
  • Get them to your website
  • Educate your visitors on what you do and how you can help them
  • Help them understand the basics of your work
  • Sign up for your course. 

 

The Flow

The components of your Kajabi flow all come together in the pipeline. You’ll want to create the product and offer before hand and fill them in as you set up the pipeline. 

  • Opt-in form for the freebie, your pre-launch content 
  • PLC Landing Page
  • Nurture emails
  • Sales page
  • Offer
  • Product
  • Emails 

The Product Launch OVO pipeline template in Kajabi is a great place to start!

Let’s break it down

Freebie

You’ll need a freebie (aka lead magnet) setup to take emails and nurture your clients-to-be. I have a couple of previous articles to help you think through getting started on your content as well as thinking through the backend.  

In the freebie process, you have a landing page with an opt-in form, an automated email sequence, and a landing page to present your content, whether it is a video or a file to download.

Many of the pipeline templates have a landing page with the opt-in ready for you to customize! It’s a great place to start.

 

Moving into the sales phase

That email sequence mentioned above is going to lead your hot leads right into learning more about your work, this is their free sample and you need to take advantage of this time. Make sure this content is helping them perceive your value!

This is the PLC, the pre-launch content and you will need landing pages to contain this content.

At the end of your freebie and email sequence, you’ll, present the next step of your pipeline to the sales page where you show the value of your offering. 

 

The Offer

An offer is the pricing structure. Are you accepting payments over a couple of months? Or will they pay in full? 

In Kajabi, each option needs its own offer. You can create one offer and then copy it to create a different payment option. 

 

Offer Automation

Each offer can have its own automations. I always use the offer automations to tag the buyers and to grant offers among other products as needed. 

If you are offering an early bird offer with special bonuses, use tags to group these people to make them easy to find so you can grant those bonuses later on. 

I like doing my post-purchase email in the automations, too. I find them easier to work with and more reliable.

 

If you build it, they will come! 

This is the backbone of your launch and will take your leads step by step. It’s an exciting process to implement! We’re here to help you find your traction. If you’re not sure where to start, let meet for a launch process audit! Click here to schedule. 

 

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Launch Checklist Template

by | Apr 3, 2022 | Launch Planning, Process Improvement

Not too long ago, I released a video overview of what to think about when kicking off a digital product launch. While it’s been helpful, it sounds like pairing it with a product launch template will help make the dive into planning a lot easier! 

 

I cover five stages of the launch process in this template. 

  1. Kick-off
  2. Pre-Launch
  3. Cart Open
  4. Fulfillment
  5. Wrap-up

Let’s briefly talk about each of those.

 

Kick-off

The kick-off stage is where many decisions are made, and I go into these in the overview I spoke of above. The most significant step here is the timeline. This helps give yourself goals… or deadlines, whichever term helps you get the motivation. 

I’ve also included goals and other metrics to reach for and revisit at the end of the launch and post-fulfillment. 

Pre-Launch

Pre-launch is the stage before your open cart. Sometimes, I often involve a lead magnet and a trip magnet, depending on the range of offerings. There are many nurturing emails and attention getters to be created while preparing your audience for the main event!

Cart Open

The pipeline is coming down to those most interested! You’ll have more nurturing emails and ideas on how to personalize your outreach. 

Fulfillment

Keeping everyone on track to ensure the success of your participants and the program, there are many pieces to organize. And you don’t want to forget to send out any bonuses you promised. 

Wrap-up

Time to look at those KPIs! Were your numbers where you expected? What other discussion topics should you focus on to make the next launch and fulfillment even better? 

 

Access this template now and take out a lot of the guesswork. I’m happy to chat it out if you have any questions. 

 

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What’s behind a lead magnet?

by | Mar 24, 2022 | Launch Planning, Process Improvement, Tools

If you’re an entrepreneur, you’ve been told you need a lead magnet. Leads lead to clients, but it’s an easy thing to procrastinate on because there are several parts to it. Some people have more trouble coming up with an idea for a lead magnet, and some are overwhelmed by the mechanics behind the scenes of the lead magnet, aka freebie. In this article, we’ll explore the ideas behind a lead magnet.

 

You need a lead magnet

Here’s a quick review of why you need a lead magnet – it’s how you build your audience. 

A lead magnet is like a handshake that you have out in the world to meet new people. It’s a bartering tool, exchanging your knowledge for an email address. With this bartering chip, you are building a list of warm leads. This is a list you own and something you should continuously be working to grow. 

Those who sign up for your lead magnet are getting a free sample of your work. It is a valuable tool to introduce yourself.

 

Topic

One of the main reasons to procrastinate is you just don’t know what topic to focus on. This isn’t something that needs to be the answer for everything, and it shouldn’t. When you think of the one thing that each of your clients need – what do you think of? It can be anything from something that a beginner in your target market should know or it could be a sample of something that you teach on a larger scale in one of your courses. 

Grab an idea and run with it! 

Type

Where do we run to? It’s time to decide how to present it. There are a wide variety of media options, but how best can you convey the topic to your audience? Should it be written or wold it be best in a video? Can it be a checklist or a report? 

Here are some ideas for your lead magnet:

  • Checklist
  • Educational video(s)
  • Webinars
  • Templates
  • Tutorial
  • Consultation
  • eBook

Time to Barter!

OK, you have the topic and you know what media you are going to create. Let’s dig into what you need on the backend. 

Number 1 is that you need an email marketing tool and if you don’t have one, there are thousands to choose from. To get started, a great option is MailerLite. It’s free up to 1,000 subscribers with a great range of functionality. 

In the simplest form creation of a lead magnet, you can do it all with just MailerLite. When you pair MailerLite with WordPress you can build a great experience for your lead with a full landing page, signup form, and automated emails, which can also be done in all-in-one platforms like Kajabi.  

Here are the common pieces in play behind the scene of a lead magnet. 

  • Landing page
  • Signup form
  • Value page
  • Email notification
  • Nurture email(s)

 

The Flow

The overall process goes like this. 

  1. You’ll want to build a landing page with an opt-in form. This page needs to give short and descriptive outcomes that your work provides, how this valuable media fits into your process, and what return they will receive when give you their email. 
  2. The submission of the form redirects your visitor to the value page, the place where they get the return on giving you their email address. The form submission also triggers an email notification to make sure they have the link to get back to the valued media.
  3. Over the next few week, they’ll receive automated nurture emails asking if they have any questions, along with other helpful pieces of information. These can be existing blog posts or new insights.

What’s next?

Build it and they will come!

As I’ve mentioned, there are many ways to build it out. Maybe soon, I’ll document how to build it out on various services. 

I’m happy to chat with you about getting your lead magnet moving. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Digital Product Launch Planning

by | Mar 11, 2022 | Launch Planning

Your new course is amazing!

Congratulations – you deserve a round of applause!

 

Now it’s time to understand how you are going to get it in the hands of the people that need it.

I am ready to walk you through it with my new series, Digital Products Launch Planning for online courses, workshops, and coaching packages.

I am going to help you understand your options when it comes to planning your launch. What should you make decisions on right away? What are the stages of launch planning you should be thinking about?

What about the time it takes to launch and how that timeline is spaced out? We will go over this, too!

Then one of the most fun parts of planning the launch is –

What can you do to

Change those maybes to yeses!

Let’s make your offering a well-rounded experience. They will be prepared for the start of the course, they’ll have the tools they need to be successful, and they will be ready to soak in all that you have to share.

 

It all begins with the kick-off planning.

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