Set your Kajabi Pipelines into action

Set your Kajabi Pipelines into action

If you are new to Kajabi, you’ll need to get up to speed on the terminology and functionality! I’ll help you break it down and understand how to piece the various parts together in a sales funnel – or marketing pipeline as they say in Kajabi. 

The pipelines will help you adopt the inherent flow of the various pieces and they have some great starter templates to help get you going. 

Let’s set the mood with a senario that you can relate to. 

Scenario

You are launching a course. You have a 3-video lead magnet to warm folks up and get them up to speed where your course takes off. 

Your goal is to get people to: 

  • Sign up for your freebie. 
  • Get them to your website
  • Educate your visitors on what you do and how you can help them
  • Help them understand the basics of your work
  • Sign up for your course. 

 

The Flow

The components of your Kajabi flow all come together in the pipeline. You’ll want to create the product and offer before hand and fill them in as you set up the pipeline. 

  • Opt-in form for the freebie, your pre-launch content 
  • PLC Landing Page
  • Nurture emails
  • Sales page
  • Offer
  • Product
  • Emails 

The Product Launch OVO pipeline template in Kajabi is a great place to start!

Let’s break it down

Freebie

You’ll need a freebie (aka lead magnet) setup to take emails and nurture your clients-to-be. I have a couple of previous articles to help you think through getting started on your content as well as thinking through the backend.  

In the freebie process, you have a landing page with an opt-in form, an automated email sequence, and a landing page to present your content, whether it is a video or a file to download.

Many of the pipeline templates have a landing page with the opt-in ready for you to customize! It’s a great place to start.

 

Moving into the sales phase

That email sequence mentioned above is going to lead your hot leads right into learning more about your work, this is their free sample and you need to take advantage of this time. Make sure this content is helping them perceive your value!

This is the PLC, the pre-launch content and you will need landing pages to contain this content.

At the end of your freebie and email sequence, you’ll, present the next step of your pipeline to the sales page where you show the value of your offering. 

 

The Offer

An offer is the pricing structure. Are you accepting payments over a couple of months? Or will they pay in full? 

In Kajabi, each option needs its own offer. You can create one offer and then copy it to create a different payment option. 

 

Offer Automation

Each offer can have its own automations. I always use the offer automations to tag the buyers and to grant offers among other products as needed. 

If you are offering an early bird offer with special bonuses, use tags to group these people to make them easy to find so you can grant those bonuses later on. 

I like doing my post-purchase email in the automations, too. I find them easier to work with and more reliable.

 

If you build it, they will come! 

This is the backbone of your launch and will take your leads step by step. It’s an exciting process to implement! We’re here to help you find your traction. If you’re not sure where to start, let meet for a launch process audit! Click here to schedule. 

 

About Hillary Sciscoe
Over the last 25 years, Hillary's worked with entrepreneurs and nonprofits, been a solopreneur, and worked for over a decade at a successful, bootstrapped startup. In doing so, she's led teams focusing on the success of customers within high-tech and the health and wellness industry. Hillary's skills span both creative and technical, which allows her to lead a wide range of projects. She feels like she is fulfilling her purpose by managing the heart-centered and soulful projects of therapists, intuitive coaches, and spiritual healers.

When do I use a Landing page instead of a Website Page?

When do I use a Landing page instead of a Website Page?

Yay, you’re ready to make some new pages for your website! But, when you head off into the Website section of Kajabi, there are several options. 

kajabi pages

Side note: You can stop and choose a theme for your Website in Website> Design if you have not. This theme doesn’t have to live on all your pages. You can choose a different layout for your landing pages with no relation to the theme. 

Website vs. Landing Pages

Ah! But why are there two page options in the first place? Why have website pages and landing pages? 

Great question! Think of website pages as the core, or backbone, of your Website. These are the pages usually found in the navigation; they are often linked to each other.

Examples of common website pages are 

  • Home
  • About
  • Services/Offerings
  • Blog (list)
  • General contact/lead collection

Landing pages are a little different; they are usually product or project-specific. These are the sales pages, the opt-ins, the thank you pages – the sales funnel pages. Of course, if you have any other need for a one-off page, that would fit here, too! 

Examples of landing pages can be used for (but not limited to)

  • Opt-in pages
  • Sales pages
  • Thank you pages
  • Test home pages
  • Video pages
  • Freebie offerings
  • Resource pages
  • Targeted 404 pages

Pipelines

There is one other option in the Website > Pages section in Kajabi, pipeline pages. I was caught off-guard by this when I started using Kajabi, so let’s make sure you understand how it works. 

First, let’s hit on pipelines – these are your marketings/sales funnels. Located in Marketing > Pipelines, pipelines serve as your visual workflow of events. You can add sales pages and opt-ins, trigger email sequences, and present offers here to set your flow into motion. 

Do I have to make all my pages in this Website> Pages > Pipeline section to use them in pipelines? I don’t see an ‘add page’ option!

So, you don’t go to the Pages > Pipelines to create pages; you dive right in and build a pipeline from this page. From there, you can create a landing page from within the pipeline setup or choose an existing landing page.    

Note: To edit an existing pipeline, you must go to Marketing > Pipelines.

I hope that helps! Let me know your other questions on using Kajabi!

About Hillary Sciscoe
Over the last 25 years, Hillary's worked with entrepreneurs and nonprofits, been a solopreneur, and worked for over a decade at a successful, bootstrapped startup. In doing so, she's led teams focusing on the success of customers within high-tech and the health and wellness industry. Hillary's skills span both creative and technical, which allows her to lead a wide range of projects. She feels like she is fulfilling her purpose by managing the heart-centered and soulful projects of therapists, intuitive coaches, and spiritual healers.