Set your Kajabi Pipelines into action
If you are new to Kajabi, you’ll need to get up to speed on the terminology and functionality! I’ll help you break it down and understand how to piece the various parts together in a sales funnel – or marketing pipeline as they say in Kajabi.
The pipelines will help you adopt the inherent flow of the various pieces and they have some great starter templates to help get you going.
Let’s set the mood with a senario that you can relate to.
You are launching a course. You have a 3-video lead magnet to warm folks up and get them up to speed where your course takes off.
Your goal is to get people to:
- Sign up for your freebie.
- Get them to your website
- Educate your visitors on what you do and how you can help them
- Help them understand the basics of your work
- Sign up for your course.
The components of your Kajabi flow all come together in the pipeline. You’ll want to create the product and offer before hand and fill them in as you set up the pipeline.
- Opt-in form for the freebie, your pre-launch content
- PLC Landing Page
- Nurture emails
- Sales page
The Product Launch OVO pipeline template in Kajabi is a great place to start!
Let’s break it down
You’ll need a freebie (aka lead magnet) setup to take emails and nurture your clients-to-be. I have a couple of previous articles to help you think through getting started on your content as well as thinking through the backend.
In the freebie process, you have a landing page with an opt-in form, an automated email sequence, and a landing page to present your content, whether it is a video or a file to download.
Many of the pipeline templates have a landing page with the opt-in ready for you to customize! It’s a great place to start.
Moving into the sales phase
That email sequence mentioned above is going to lead your hot leads right into learning more about your work, this is their free sample and you need to take advantage of this time. Make sure this content is helping them perceive your value!
This is the PLC, the pre-launch content and you will need landing pages to contain this content.
At the end of your freebie and email sequence, you’ll, present the next step of your pipeline to the sales page where you show the value of your offering.
An offer is the pricing structure. Are you accepting payments over a couple of months? Or will they pay in full?
In Kajabi, each option needs its own offer. You can create one offer and then copy it to create a different payment option.
Each offer can have its own automations. I always use the offer automations to tag the buyers and to grant offers among other products as needed.
If you are offering an early bird offer with special bonuses, use tags to group these people to make them easy to find so you can grant those bonuses later on.
I like doing my post-purchase email in the automations, too. I find them easier to work with and more reliable.
If you build it, they will come!
This is the backbone of your launch and will take your leads step by step. It’s an exciting process to implement! We’re here to help you find your traction. If you’re not sure where to start, let meet for a launch process audit! Click here to schedule.