Overcoming Funnel Pain Points for Small Business Owners
by Hillary Sciscoe
A funnel is an important piece of the client journey. It’s all about creating an experience that your prospective clients don’t want to turn away from.
You’ve got funnels, but do you know how to use them?
Funnels are a pathway to draw people into a specific product or service that you offer and you may have many funnels for your various types of services.
These are a piece of your client journey that have a specific structure and you shouldn’t need to reinvent the wheel each time you have a new offering.
When building momentum, small business owners often find themselves wading through challenges when it comes to optimizing their funnel.
If trying to do it all yourself, along with everything else, you likely feel the strain of limited resources, then there is the ever-changing digital landscape. The journey to funnel success is fraught with obstacles. Let’s dive deeper into the pain points faced by small business owners and explore strategies for overcoming them.
1. Funnel Tips on Limited Resources
Small businesses operate on tight budgets and with limited manpower. Balancing funnel optimization alongside day-to-day operational tasks can feel like a Herculean feat. It’s key to find ways to allocate resources efficiently while maximizing their impact on funnel performance.
Here are a couple of tips –
- Use a template or begin with an existing landing page to copy.
- Make sure your form feeds into you CRM/email list – Hopefully those two things are the same thing or you are adding more steps.
- Take advantage of automation with emails, tagging, reminders – the possibilities are endless here!
2. All the Funnel things: The downfall of Many Hats
Do you feel like you wear multiple hats, or millions of hats? That makes it hard to be an expert in what you do PLUS marketing, sales, and funnel optimization. The technical intricacies of setting up analytics, crafting effective landing pages, and running targeted ad campaigns can feel overwhelming. TIP: Find someone that can help give you the insights you need to close the gap on your goals!
3. Get your Funnel out there: Complexity of the Digital Landscape
Digital marketing is a constantly shifting terrain, with new tools and tips emerging at every turn. Keeping pace with these changes feels daunting, and honestly can made you a bit mad, like insane. Staying informed and adaptable is key to navigating this ever-evolving landscape. TIP: Find some folks to listen or read their content to help you stay up to date on the key topics and needed knowledge.
4. Funnel Messaging: Difficulty in Targeting the Right Audience
Identifying and reaching the right audience is paramount for funnel success. To get started, you don’t need access to robust market research or sophisticated targeting tools to hurdle the struggle to connect with your ideal clients effectively. You need to better understand your target market, you need to solid message around your unique selling proposition, and you need a plan. TIP: Take a few days to realign to your ideal clients and your messaging. A great place to start is our Ideal Client Workbook. If you are good there, take a look at our library of additional resources to get you moving in the right direction.
5. Measuring and Analyzing Results
Data is where it’s at. However, interpreting that data and deriving actionable insights can be a grewling task for small business owners without access to comprehensive analytics tools or expertise in data analysis. Investing in education and seeking out resources for data interpretation is crucial for making informed decisions. TIP: Confirm you have Google Analytics and Google Search Console set up. If you already do, then review the last few months of data. Take note on where to grow from.
So, yes, the path to funnel optimization is full of challenges! You’ve got limited resources, need expertise to the complexities of the digital landscape, you’ve got to navigate these obstacles – and that requires resilience, adaptability, and a willingness to learn.
It’s time to address these pain points head-on and implement effective strategies and solutions so you can build the client experience for success and build momentum for your business.