When do I use a Landing page instead of a Website Page?
Yay, you’re ready to make some new pages for your website! But, when you head off into the Website section of Kajabi, there are several options.
Side note: You can stop and choose a theme for your Website in Website> Design if you have not. This theme doesn’t have to live on all your pages. You can choose a different layout for your landing pages with no relation to the theme.
Website vs. Landing Pages
Ah! But why are there two page options in the first place? Why have website pages and landing pages?
Great question! Think of website pages as the core, or backbone, of your Website. These are the pages usually found in the navigation; they are often linked to each other.
Examples of common website pages are
- Blog (list)
- General contact/lead collection
Landing pages are a little different; they are usually product or project-specific. These are the sales pages, the opt-ins, the thank you pages – the sales funnel pages. Of course, if you have any other need for a one-off page, that would fit here, too!
Examples of landing pages can be used for (but not limited to)
- Opt-in pages
- Sales pages
- Thank you pages
- Test home pages
- Video pages
- Freebie offerings
- Resource pages
- Targeted 404 pages
There is one other option in the Website > Pages section in Kajabi, pipeline pages. I was caught off-guard by this when I started using Kajabi, so let’s make sure you understand how it works.
First, let’s hit on pipelines – these are your marketings/sales funnels. Located in Marketing > Pipelines, pipelines serve as your visual workflow of events. You can add sales pages and opt-ins, trigger email sequences, and present offers here to set your flow into motion.
Do I have to make all my pages in this Website> Pages > Pipeline section to use them in pipelines? I don’t see an ‘add page’ option!
So, you don’t go to the Pages > Pipelines to create pages; you dive right in and build a pipeline from this page. From there, you can create a landing page from within the pipeline setup or choose an existing landing page.
Note: To edit an existing pipeline, you must go to Marketing > Pipelines.
I hope that helps! Let me know your other questions on using Kajabi!