Not too long ago, I released a video overview of what to think about when kicking off a digital product launch. While it’s been helpful, it sounds like pairing it with a product launch template will help make the dive into planning a lot easier!
I cover five stages of the launch process in this template.
- Kick-off
- Pre-Launch
- Cart Open
- Fulfillment
- Wrap-up
Let’s briefly talk about each of those.
Kick-off
The kick-off stage is where many decisions are made, and I go into these in the overview I spoke of above. The most significant step here is the timeline. This helps give yourself goals… or deadlines, whichever term helps you get the motivation.
I’ve also included goals and other metrics to reach for and revisit at the end of the launch and post-fulfillment.
Pre-Launch
Pre-launch is the stage before your open cart. Sometimes, I often involve a lead magnet and a trip magnet, depending on the range of offerings. There are many nurturing emails and attention getters to be created while preparing your audience for the main event!
Cart Open
The pipeline is coming down to those most interested! You’ll have more nurturing emails and ideas on how to personalize your outreach.
Fulfillment
Keeping everyone on track to ensure the success of your participants and the program, there are many pieces to organize. And you don’t want to forget to send out any bonuses you promised.
Wrap-up
Time to look at those KPIs! Were your numbers where you expected? What other discussion topics should you focus on to make the next launch and fulfillment even better?
Access this template now and take out a lot of the guesswork. I’m happy to chat it out if you have any questions.
