Unleash Your Potential with Kajabi’s Creator Studio

Unleash Your Potential with Kajabi’s Creator Studio

Unleash Your Potential with Kajabi’s Creator Studio

by Hillary Sciscoe

 

Are you ready to take your heart-centered business to new heights?

I hope so because Kajabi’s Creator Studio (still in beta) will revolutionize your content creation and marketing efforts. I have played with this new, innovative tool, and it will empower you, making marketing your business easier than ever before.

In this blog post, we’ll dive into the potential of Creator Studio and how it can help you generate compelling content in minutes.

 

Repurpose Your Content with Ease

Creator Studio is a game-changer, allowing you to quickly and easily repurpose your existing content into a wide array of new content. This feature is invaluable for businesses seeking to reach more people in less time. 

So get ready to effortlessly create content for various channels, including social media clips, blog posts, emails, landing page copy, and more.

A Game-Changer for Heart-Centered Businesses

Embrace this new era of content creation and watch your heart-centered business thrive in the digital realm. The possibilities are endless, and the journey is bound to be extraordinary.

Podcasting

Content Variety at Your Fingertips 

One of the most exciting aspects of Creator Studio is the diversity of content you can generate. With just a few clicks, you can have enough content to market your courses, podcasts, communities, or coaching services for weeks. You can select up to fifteen types of content, and all content repurposed from the same video will live in the same project.

Streamlined Project Creation

Creating a project is a breeze. From the Creator Studio homepage, select “New project” and choose the video you want to repurpose. Next, select the marketing content you wish to create from it, such as landing page copy, video clips, email copy, transcripts, and more. This intuitive process makes it easy to get started.

Real-World Application

To help you visualize the potential of Creator Studio, let’s explore a practical example. Imagine you have a freebie video related to your heart-centered business. You can now access various summaries and clips that you can use in social media posts. Additionally, you can update your landing page with a modified version of the lead generation copy it proposes after customization to fit your voice, as demonstrated here.

Video Editing Made Simple

Within the video editor, you have the flexibility to trim your video, upload a logo, add text, and change the background color. The Creator Studio is all about putting customization in your hands, ensuring that your content aligns perfectly with your brand.

On-the-Fly Adjustments

If you ever need to create additional media types that you didn’t select in your initial round of content creation, Creator Studio has you covered. While in the project, you can click “add media” and select more media types to generate.

Social Media Integration

Kajabi’s Creator Studio even integrates with social media platforms! You can share your video to Facebook and Instagram and Facebook Groups you are a member of. You even have the option to let your Instagram Reel appear on your account’s grid. Plus, can share your videos directly to your LinkedIn account, expanding your reach across various platforms.

Beta Phase Considerations

It’s important to note that the Creator Studio can only connect to one Facebook username/password per Kajabi account for Facebook pages, Facebook groups, and Instagram business accounts. Be sure to keep this in mind as you explore the platform’s capabilities.

We are super excited for the Creator Studio!

The Creator Studio is a revolutionary tool that empowers businesses to simplify their content creation and marketing efforts. With this tool at your disposal, you can unlock your brand’s full potential and reach a broader audience with ease. 

Embrace this new era of content creation and watch your heart-centered business thrive in the digital realm. The possibilities are endless, and the journey is bound to be extraordinary.

So are you ready!? We are – schedule a call and we can talk about how to best use the Creator Studio in alignment with your marketing plan.

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Unveiling the Power of Email Campaign Revenue

Unveiling the Power of Email Campaign Revenue

Unveiling the Power of Email Campaign Revenue

by Hillary Sciscoe

 

Are you ready to immediately know which email in your email campaign led to the most sales?

Kajabi has introduced a feature that unveils the financial fruits of your labor and connects them to your content efforts.

You have many rewards in your work, like seeing your clients become healthier humans, growing and transforming their minds and bodies, and moving forward in ways they did not think were possible. And to help more people, you need to grow your business by doing things that work!! Right!? So, how do you know what works? 

This guide will help you understand the power of net revenue and how it can elevate your business growth journey through your email campaigns.

Maximizing Your ROI with Kajabi

With net revenue attributions in emails, you have a clear view of the financial blessings that coincide with the communication with your audience.

True Reflection of Email Campaign Revenue

Net revenue is the full exchange of your services. It represents your income after accounting for refunds and discounts, encapsulating the energy exchanged, wisdom shared, and transformations ignited by your teachings.

Attribution of email Campaign Revenue

Net revenue attribution considers the journey of your subscribers as they navigate your email content. It showcases the wealth generated by which email link your audience clicked on before purchasing, showing the connection between your content and the impact of each specific email. 

*Shortened or unrelated links are not part of this journey and will not be attributed.

The Seven-Day Grace Period

Within seven days, the ripple effect continues. Net revenue accounts for those inspired by your emails, who take action by clicking and then purchasing within seven days.

This attribution isn’t limited to a single email format. It extends to  Broadcasts, Sequences, individual emails within a Sequence, and Event emails. 

With net revenue attributions in emails, you can clearly view the financial blessings that coincide with your communication with your audience. 

Ready to Maximize Your Kajabi ROI?

Let’s chat about your Kajabi strategy and support needs. Schedule a call today to review your use of Kajabi and explore how you can further elevate your journey with potential. We’re here to help you realize it.

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Kajabi Email Marketing

Kajabi Email Marketing

basic segmenting in Kajabi

The most basic practice of email marketing is not sending a sales email to someone that has already purchased the product you are highlighting. This is super easy to do in Kajabi! And one reason I love all-in-one platforms – no integrations or hours of troubleshooting and testing. It all just works – because it’s all in the same system. So there is no excuse to send someone an email that would just annoy them – to them it looks like you just aren’t paying attention. I personally only try to pay people that are paying attention….

So what is the goal we want to focus our efforts towards?  

The goal is to send fewer emails to everyone and the right emails to the right people.

Kajabi has strong email marketing functionality, allowing you flexibility and power over exactly who you send an email to. 

If you are sending the same email to everyone on your list, it’s time to understand the different personalities of your audience.

Once you get specifics of who your clients are, you can use Kajabi’s functionality to its fullest potential!  

 

Client Data

First, you need to get details of your clients into Kajabi. There are different types of data to get, too. Earlier, I mentioned 2 different types: one has to do with a transaction, and the other would be based on who the client is. 

Here’s a huge tip – Always ask for their first name!! Do this on every form opportunity. A big purpose of email marketing segmentation is to make the emails personalized. You want them to feel like a conversation – like you are speaking directly to them. If you have no first name, take away a point on personalization! 

Let’s review a few data types.

Behavioral Segmenting in Email Marketing

A great place to get started is by adding automations into your marketing funnel emails. For instance, when someone clicks on a link in your email to a sales or opt-in page, you know they have some interest. That is important to know, and you can use that to speak more personally to them. 

You can use the automations within the email functionality to tag them with the theme of that set of offerings.

Doing so allows you to send them a message more specific to people who you know like __________. (You fill in the blank.) 

Transactional Segmenting in Email Marketing

Kajabi makes it a simple step to exclude those who have already purchased a product. You do not want to send them the email if they have already bought it, right?! There is a better fit for them from your offerings – or it’s time to make one. If you have a next step for them to progress to, you send them that information instead, when it’s the right time.

You don’t need to do anything to set that up – you just need to use take the time to exclude when setting up an email. One way is using a custom segment, like below.

 

custom segment

Creating Personas

Creating a customer persona is all about understanding your client, which helps understand what they are looking for. You can do this by asking questions. That can either be on a form, like a registration or opt-in form (this is where you add a first name in).

A popular method of asking questions is with a quiz, which may mean sending their answers into Kajabi through an integration. 

You will store all these details on the contact record in Kajabi. 

Kajabi contacts are a bit… messy, so it’s not where I would want manually/visually have to look at details about individual contacts. Still, when you can send an email to only those who said “yes” to a specific custom field, it’s amazing! 

 

Multiple Data Points

There are times when you need to define the email’s audience with multiple different points. 

So let’s say you want to send someone an email, but they need to have all these points:

  • They said “yes” to that specific custom field.
  • They have never been a participant in x course.
  • They are tagged with x because they clicked to watch a video about x.

This example uses all three 3 data types we discussed above, and you can create a custom filter for this email.

But wait – Are you going to send this grouping of data points only one time, or is this something you can use over and over again?

If so, you can save it as a custom segment. Then, you do not need to redo it every time you want to send an email to this segment. 

The people in that segment will change from month to month, or at least we hope so! New subscribers will say “yes” and click to watch the video. This will add them to the segment. But then, they will purchase x offering down the road and no longer get those emails. 

 

There’s so much more to email marketing in Kajabi! We’ll dive in further soon.

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Level Up your Kajabi Course Engagement

Level Up your Kajabi Course Engagement

Kajabi Coaching

You’ve created multiple levels of courses that flow so well for your student experience. It’s a natural progression, and those that go through all the levels love what you have created. You have helped them grow, expand, and heal.

So now that you have brought your vision to life, it’s time to focus on those who haven’t completed the journey. Kajabi can help with that! 

 

Gamification

What is gamification?

It’s when you create a system to add a competitive element – even if they are just competing against their ability to procrastinate. 

So how do we gamify your course? There are many options! 

One way would be to create a points system and add some points for each completed lesson, homework, or even some extra credit. Then, those points can enter them into a drawing or redeem a coupon code for the next level! 

On the completion of lessons, you can give rewards of special content just for them.

Depending on how long the course is, you could give periodic prizes. 

If you want to make it more competitive, have a leaderboard. 

 

At a loss for ideas?

If you are not sure what may help engage your students to keep moving forward, ask those who have already completed – you should be talking to them anyway! But, if you are not, we need to talk. I can help you understand what your students really want.

With some of my clients, their students would give almost anything for a private session! 

The possibilities to reward are endless. 

 

Evergreen

You can still do these things with evergreen courses. The rewards do not have to be group-oriented.

Most of your students want to feel connected to you and in being a part of your program. At a minimum, your students need to know that you are aware of their progress. Here’s how to do that –

 

Engagement Automation 

Ok, so you are rewarding your students, but what about those who are not progressing. Not only do they need to be reminded of the value they will receive by continuing your course, but they need to know that you are aware of where they are. So how do we do that? 

 

It’s all in the tagging and email sequencing, and it goes like this –

Tagging

  1. When they purchase the course, they are tagged. So let’s call this one MC-New, as in “my course – newbie.” 
  2. When they complete the first lesson, we untag them removing MC-New and tagging them with MC-1.

Do this for all the levels. 

Email Sequence

Then you create the email sequencing. Each level has a sequence, and its tag is its only trigger.

The first email will say, “congrats on completing this lesson!” It’s not the only one tho! 

The next email that may go out in 3 days will ask how things are going. It will remind them of what they are gaining from this lesson and how to confirm that they are on the right path. 

You can have as many emails as you want, checking in periodically, reminding them of rewards they will reap, the journey they are working through, and all that is ahead of them as long as they keep moving forward. 

I hope this has given you ideas for upping your game and the growth of your students. Let’s talk about it. We’re happy to discuss your Kajabi setup and how we can move it forward.

 

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Is it time to move my coaching to Kajabi?

Is it time to move my coaching to Kajabi?

Kajabi Coaching

Is it time to move my coaching to Kajabi? Kajabi help, Kajabi Expert, Kajabi Pro

You use Kajabi for almost everything; why not your coaching too!? 

 

Kajabi is amazing, as we all know! It handles our landing page, our sales funnels, our email marketing, and even our affiliate commissions. When an all-in-one platform adds a whole new module like this, it is something to celebrate! 

 

But is the new coaching feature right for me?

If you do 1:1 coaching, it can work great for you! Here’s why:

You can set up single-session or multi-session packages. 

Create your packages however you like: 4 sessions, 18 sessions… what works best for you? 

Each session has a link to book. Your clients can login to their portal and book each session. 

It integrates directly with Calendly, but you can add a link to any scheduling system like Acuity. 

Add agenda points for each session.

It’s handy to track process! In addition, you can add attachments and notes for each session, and your clients can, too! It’s their personal portal, and it will limit the back-and-forth emails. 

You can bundle it with other products! 

You don’t have to sell your coaching through a different source than your courses. Sell coaching sessions with your course!! Or even better as an upsell. 

You may be asking – What about group coaching?

Well, they’re not there yet. This is just the beginning of Kajabi Coaching! It will only get better from here by listening to your suggestions and needs. Use it and let them know how to make it grow in the right direction for you.  

 

Other questions you may be asking –

Is there an additional cost? 

No! It is a part of the all-in-one platform, and you get it all!

Do coaching packages count towards my plan’s product limit?

Yes! You’ll need to count these toward the total products you offer. 

Can someone repurchase the same coaching product?

Yes! They will not get the same warning as the course product, saying that they already own it. 

Are you ready to make more money doing what you love? Then, schedule a call, and let’s talk about it. We can help you take your business to the next level with Kajabi. We are fun and easy to work with and we are lead by your vision!

 

Kajabi is an all-in-one platform to run your digital course and coaching business. It’s a leader in the market because you can run your business without using third-party services.  On Kajabi, build your website and your sales funnels with landing pages, opt-in forms, checkouts, bundles of products, and even countdown timers. It’s even possible to trigger email sequences and other automation. We are Kajabi experts and can help you with any questions you have!

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