5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

by Hillary Sciscoe

 

The Essence of Resources in Heart-Centered Businesses

In the pursuit of your purpose, every resource plays a vital role. Financial investments, human efforts, and time are invaluable components that shape your ability to connect with your audience. To truly thrive, respect and harness these resources wisely.

Action Item: Conduct a thorough audit of your current resource allocation. Identify areas where resources may be underutilized or misdirected and reallocate them for maximum impact.

Unveiling the Cost

In the realm of heart-centered small businesses, resources are the lifeblood that fuels your mission to guide, inspire, and transform lives. However, the absence of a well-crafted marketing strategy can lead to a significant pain point: wasted resources.

Strategic Spending Over Trial-and-Error

Overspending on ineffective campaigns is a common pitfall for businesses without a clear marketing strategy. Avoid the risk of financial strain by developing a thoughtful plan that focuses on targeted, impactful marketing efforts rather than blindly experimenting.

Action Item: Set specific, measurable goals for your marketing campaigns. Regularly assess their performance and adjust your strategy based on data to ensure efficient resource utilization.

spend strategically

Focused Impact Over Scattered Efforts

While diversifying marketing efforts is essential, spreading them too thin across various platforms can dilute your brand’s impact. Strategic planning ensures that your resources remain concentrated, amplifying your presence where it matters most.

Action Item: Identify the platforms and channels that align best with your target audience. Streamline your marketing efforts on these key channels to maximize impact without unnecessary dispersion.

Preserving Resources for Lasting Impact

Wasted resources extend beyond financial losses; they include time, energy, and dedication. Protect your hard-earned investments by crafting a strategic path that safeguards your resources for long-term success.

Action Item: Implement time-management techniques and tools to ensure that your team’s efforts are aligned with strategic goals. This will prevent burnout and ensure sustained commitment to your mission.

The Power of a Well-Crafted Marketing Strategy

To overcome the cost of wasted resources, heart-centered small businesses must prioritize the development of a comprehensive marketing strategy. This plan provides the structure and direction needed to make the most of your resources, aligning your efforts with your goals and resonating with your ideal audience.

Action Item: Develop a detailed marketing plan that outlines your goals, target audience, and key strategies. Regularly review and adapt the plan to evolving market dynamics, ensuring ongoing relevance and impact.

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Kajabi Event Countdown Timer

Kajabi Event Countdown Timer

Kajabi is an all-in-one platform to run your digital course and coaching business. It’s a leader in the market because you can run your business without using third-party services.  On Kajabi, build your website and your sales funnels with landing pages, opt-in forms, checkouts, bundles of products, and even countdown timers. It’s even possible to trigger email sequences and other automation. We are Kajabi experts and can help you with any questions you have!

I’ve heard complaints about it not being possible to create campaigns in Kajabi. How it would be so nice to group the emails for a launch or special event. OK, it’s not just that I had heard it, but I had said it! One day it smacked me in the head and my lightbulb turned on. Since I’d been part of a few of these discussions when I was new to using Kajabi, I know there are more people that do not realize how to group these emails together so I’ve got to share! 

I used the keyword above….
Events!

Events are under the marketing tab in Kajabi. 

 

So why would we want to use Events?

I happened into events because I needed a countdown timer and from there I learned how useful they are. 

When you would like to send a triggered sequence of emails off without having to set up a bunch of separate emails, you can use events. 

First, you’ll need to get people registered for your event, which you can grant through an offer, by an opt-in form, or anywhere there is automation. Once they are registered, they will get all the emails set up for the event. 

The first one can be set up for “at the time of registration” and they’ll get it as soon as they are granted the event registration through any automation. 

Setting up your other emails is easy using the time filters provided, like sending one 4-days before the event to remind everyone of the plan, or an upsell opportunity 2-days after the event. 

Kajabi Event Email

The Flow

So set up your event, and your offer or opt-in, and get that countdown timer into your landing page. 

The countdown can disappear when it is over or you can have Kajabi redirect to a new landing page for the next phase of your launch.

The more people who complete your program can tell others what a difference you have made in their life!

Let us help you make it easier for them to complete each module and be your advocate.

Kajabi Event Email

We’d love to chat with you about the best options for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Should I use ThriveCart with Kajabi?

Should I use ThriveCart with Kajabi?

I’ve taken a couple of roles where the clients have ended up with Kajabi and ThriveCart and wonder why they need both. There are a few reasons to use ThriveCart with Kajabi. It’s great to understand the differences between these services and how you can use them together – and I have the notes to share! 

Let’s take a look at ThriveCart first.

 

What is ThriveCart?

ThriveCart is a service that helps you build sales funnels and order pages for offering your digital and physical products. 

It doesn’t connect natively to Kajabi, so we have to use Zapier to grant the offers or submit a form with additional information to my clients’ Kajabi sites.

 

The Upsides

Currently, the price of ThriveCart is a one-time fee. At either $500 or $700, you pay no more!

With ThriveCart, you have all payment options on the same checkout page, which is something I prefer compared to Kajabi. You don’t have to create a landing page to choose between annual and monthly. Instead, the checkout page will offer all payment options for that product. Overall, ThriveCart offers a nicer checkout experience. 

ThriveCart has more suggestive buying. The upsell, downsell, and order bumps are all easy to set up. This makes sense since converting is what ThriveCart is all about!

It also integrates with Google Sheets, so you can easily automate a spreadsheet for easy review of sales for a campaign. 

ThriveCart does fixed commissions or percentages as opposed to Kajabi’s percentages only. 

You can take it to the next level with Joint Venture management.

 

The Downsides

One of my biggest peeves is the zaps. There can be a lot of Zaps! With some clients, we must upgrade during an event month, but you can downgrade a couple of weeks later. 

There can also be quite a bit of time setting up the zaps depending on how many products and offers you have. It’s not something you want to use when offering unique payment plans to individuals. 

Of course, all the zapping comes after you’ve created the products and offers within Kajabi and the products in ThriveCart! 

After the purchase, the product and offer will look like it was free when you look at it from within Kajabi. Kajabi should never be your go-to financial system, but it is nice to have it show paid when it is an “all-in-one” platform. Some people do not want to jump around multiple systems. 

 

So do we want to use ThriveCart with Kajabi? 

Well, it depends. What are your priorities? 

After weighing the points above, how do you feel about it?

If your priority is to have a great sales funnel and convert leads, and you are willing to take the time to set up the ThriveCart products and the zaps to go with them, do it! If you want to create high converting cart pages, upsells & affiliate campaigns with ease check out ThriveCart today.

If you feel that Kajabi does well enough and keeps everything in one place, then that’s where it’s at for you!  

We’d love to chat with you about the best for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

This page contains our unique affiliate link(s).

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Set your Kajabi Pipelines into action

Set your Kajabi Pipelines into action

Set your Kajabi Pipelines into action

If you are new to Kajabi, you’ll need to get up to speed on the terminology and functionality! I’ll help you break it down and understand how to piece the various parts together in a sales funnel – or marketing pipeline as they say in Kajabi. 

The pipelines will help you adopt the inherent flow of the various pieces and they have some great starter templates to help get you going. 

Let’s set the mood with a senario that you can relate to. 

Scenario

You are launching a course. You have a 3-video lead magnet to warm folks up and get them up to speed where your course takes off. 

Your goal is to get people to: 

  • Sign up for your freebie. 
  • Get them to your website
  • Educate your visitors on what you do and how you can help them
  • Help them understand the basics of your work
  • Sign up for your course. 

 

The Flow

The components of your Kajabi flow all come together in the pipeline. You’ll want to create the product and offer before hand and fill them in as you set up the pipeline. 

  • Opt-in form for the freebie, your pre-launch content 
  • PLC Landing Page
  • Nurture emails
  • Sales page
  • Offer
  • Product
  • Emails 

The Product Launch OVO pipeline template in Kajabi is a great place to start!

Let’s break it down

Freebie

You’ll need a freebie (aka lead magnet) setup to take emails and nurture your clients-to-be. I have a couple of previous articles to help you think through getting started on your content as well as thinking through the backend.  

In the freebie process, you have a landing page with an opt-in form, an automated email sequence, and a landing page to present your content, whether it is a video or a file to download.

Many of the pipeline templates have a landing page with the opt-in ready for you to customize! It’s a great place to start.

 

Moving into the sales phase

That email sequence mentioned above is going to lead your hot leads right into learning more about your work, this is their free sample and you need to take advantage of this time. Make sure this content is helping them perceive your value!

This is the PLC, the pre-launch content and you will need landing pages to contain this content.

At the end of your freebie and email sequence, you’ll, present the next step of your pipeline to the sales page where you show the value of your offering. 

 

The Offer

An offer is the pricing structure. Are you accepting payments over a couple of months? Or will they pay in full? 

In Kajabi, each option needs its own offer. You can create one offer and then copy it to create a different payment option. 

 

Offer Automation

Each offer can have its own automations. I always use the offer automations to tag the buyers and to grant offers among other products as needed. 

If you are offering an early bird offer with special bonuses, use tags to group these people to make them easy to find so you can grant those bonuses later on. 

I like doing my post-purchase email in the automations, too. I find them easier to work with and more reliable.

 

If you build it, they will come! 

This is the backbone of your launch and will take your leads step by step. It’s an exciting process to implement! We’re here to help you find your traction. If you’re not sure where to start, let meet for a launch process audit! Click here to schedule. 

 

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Launch Checklist Template

Launch Checklist Template

Not too long ago, I released a video overview of what to think about when kicking off a digital product launch. While it’s been helpful, it sounds like pairing it with a product launch template will help make the dive into planning a lot easier! 

 

I cover five stages of the launch process in this template. 

  1. Kick-off
  2. Pre-Launch
  3. Cart Open
  4. Fulfillment
  5. Wrap-up

Let’s briefly talk about each of those.

 

Kick-off

The kick-off stage is where many decisions are made, and I go into these in the overview I spoke of above. The most significant step here is the timeline. This helps give yourself goals… or deadlines, whichever term helps you get the motivation. 

I’ve also included goals and other metrics to reach for and revisit at the end of the launch and post-fulfillment. 

Pre-Launch

Pre-launch is the stage before your open cart. Sometimes, I often involve a lead magnet and a trip magnet, depending on the range of offerings. There are many nurturing emails and attention getters to be created while preparing your audience for the main event!

Cart Open

The pipeline is coming down to those most interested! You’ll have more nurturing emails and ideas on how to personalize your outreach. 

Fulfillment

Keeping everyone on track to ensure the success of your participants and the program, there are many pieces to organize. And you don’t want to forget to send out any bonuses you promised. 

Wrap-up

Time to look at those KPIs! Were your numbers where you expected? What other discussion topics should you focus on to make the next launch and fulfillment even better? 

 

Access this template now and take out a lot of the guesswork. I’m happy to chat it out if you have any questions. 

 

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