Overcoming Funnel Pain Points for Small Business Owners

Overcoming Funnel Pain Points for Small Business Owners

Overcoming Funnel Pain Points for Small Business Owners

by Hillary Sciscoe

 

A funnel is an important piece of the client journey. It’s all about creating an experience that your prospective clients don’t want to turn away from. 

You’ve got funnels, but do you know how to use them?

Funnels are a pathway to draw people into a specific product or service that you offer and you may have many funnels for your various types of services. 

These are a piece of your client journey that have a specific structure and you shouldn’t need to reinvent the wheel each time you have a new offering. 

Funnel Optimization 

When building momentum, small business owners often find themselves wading through challenges when it comes to optimizing their funnel. 

If trying to do it all yourself, along with everything else, you likely feel the strain of limited resources, then there is the ever-changing digital landscape. The journey to funnel success is fraught with obstacles. Let’s dive deeper into the pain points faced by small business owners and explore strategies for overcoming them.

1. Funnel Tips on Limited Resources

Small businesses operate on tight budgets and with limited manpower. Balancing funnel optimization alongside day-to-day operational tasks can feel like a Herculean feat. It’s key to find ways to allocate resources efficiently while maximizing their impact on funnel performance.

Here are a couple of tips –

  • Use a template or begin with an existing landing page to copy. 
  • Make sure your form feeds into you CRM/email list – Hopefully those two things are the same thing or you are adding more steps.
  •  Take advantage of automation with emails, tagging, reminders – the possibilities are endless here! 

 

2. All the Funnel things: The downfall of Many Hats

Do you feel like you wear multiple hats, or millions of hats? That makes it hard to be an expert in what you do PLUS marketing, sales, and funnel optimization. The technical intricacies of setting up analytics, crafting effective landing pages, and running targeted ad campaigns can feel overwhelming. TIP: Find someone that can help give you the insights you need to close the gap on your goals! 

 

3. Get your Funnel out there: Complexity of the Digital Landscape

Digital marketing is a constantly shifting terrain, with new tools and tips emerging at every turn. Keeping pace with these changes feels daunting, and honestly can made you a bit mad, like insane. Staying informed and adaptable is key to navigating this ever-evolving landscape. TIP: Find some folks to listen or read their content to help you stay up to date on the key topics and needed knowledge. 

 

4. Funnel Messaging: Difficulty in Targeting the Right Audience 

Identifying and reaching the right audience is paramount for funnel success. To get started, you don’t need access to robust market research or sophisticated targeting tools to hurdle the struggle to connect with your ideal clients effectively. You need to better understand your target market, you need to solid message around your unique selling proposition, and you need a plan.  TIP: Take a few days to realign to your ideal clients and your messaging. A great place to start is our Ideal Client Workbook. If you are good there, take a look at our library of additional resources to get you moving in the right direction.

 

5. Measuring and Analyzing Results

Data is where it’s at. However, interpreting that data and deriving actionable insights can be a grewling task for small business owners without access to comprehensive analytics tools or expertise in data analysis. Investing in education and seeking out resources for data interpretation is crucial for making informed decisions. TIP: Confirm you have Google Analytics and Google Search Console set up. If you already do, then review the last few months of data. Take note on where to grow from.

 

So, yes, the path to funnel optimization is full of challenges! You’ve got limited resources, need expertise to the complexities of the digital landscape, you’ve got to navigate these obstacles – and that requires resilience, adaptability, and a willingness to learn.

It’s time to address these pain points head-on and implement effective strategies and solutions so you can build the client experience for success and build momentum for your business.

Realign your messaging

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An Approach to Holistic Marketing

An Approach to Holistic Marketing

An Approach to Holistic Marketing

by Hillary Sciscoe

 

Do you often find yourself juggling limited resources while striving to make a meaningful impact?

From Funnel to Flywheel

What if there was a client-centered approach to holistic marketing that could unlock remarkable results, even on a shoestring budget? Let’s check out the flywheel model – it’s a game-changer for heart-centered service-based entrepreneurs ready to revolutionize their marketing strategies.

The flywheel has been around a couple of decades now and I learned about it when I was in the SaaS world – Software as a Service, subscription-based software. And it’s time more small business owners were aware.

Loving Community

Focus on Existing Customers

At the heart of the flywheel model lies a simple heart-centered concept: prioritize delighting your existing customers.

This means personalized interactions, exceptional (often overdelivering) service, and proactive communication that transforms clients into enthusiastic advocates. By actively seeking feedback and implementing it, you demonstrate genuine care and build lasting relationships.

Loyalty Programs & Community Building

In the flywheel universe, loyalty is the currency of choice. Reward returning customers with irresistible incentives like discounts, exclusive offers, or early access to new services. But why stop there? Forge a loyal community around your brand through engaging events, workshops, or online forums. This not only fosters trust but also creates a tribe of devoted supporters.

Holistic Marketing: Content & Social Media

Ah, the power of content – a mighty force in the flywheel’s arsenal. Harness organic reach by sharing helpful content, answering burning questions on social media, and offering free webinars or consultations. Collaborate with like-minded businesses for cross-promotion, amplifying your message to new audiences. And let’s not forget the magic of customer stories – authentic testimonials and case studies that speak volumes.

Building Momentum

Embarking on the flywheel journey may seem daunting, but fear not – starting small is key. Focus on mastering one or two flywheel activities before adding more complexity. Embrace the abundance of free tools available, from freemium marketing automation platforms to social media scheduling wizards. And don’t forget to track and analyze key metrics to refine your approach over time.

 

So, what’s the trick? There’s not one. 

Be genuine, transparent, and focused on providing real value to your clients. Start with what you have, leveraging your existing skills, resources, and network to your advantage. And above all, keep your gaze fixed on long-term growth – for in the flywheel’s steady spin lies the promise of sustainable success.

So, are you ready to embrace the flywheel and unlock a world of possibilities? With a focus on customer delight, valuable content, and strategic leveraging of resources, you’re poised to set the wheel in motion. And with your heart driving, the possibilities are unlimited!

Are you confident in who you are speaking to? If not, take advantage of our Ideal Client Workbook. It’s free to download and we’ll walk through it with you to help you build your own momentum and  align your strategy!  

Realign your messaging

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5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

by Hillary Sciscoe

 

The Essence of Resources in Heart-Centered Businesses

In the pursuit of your purpose, every resource plays a vital role. Financial investments, human efforts, and time are invaluable components that shape your ability to connect with your audience. To truly thrive, respect and harness these resources wisely.

Action Item: Conduct a thorough audit of your current resource allocation. Identify areas where resources may be underutilized or misdirected and reallocate them for maximum impact.

Unveiling the Cost

In the realm of heart-centered small businesses, resources are the lifeblood that fuels your mission to guide, inspire, and transform lives. However, the absence of a well-crafted marketing strategy can lead to a significant pain point: wasted resources.

Strategic Spending Over Trial-and-Error

Overspending on ineffective campaigns is a common pitfall for businesses without a clear marketing strategy. Avoid the risk of financial strain by developing a thoughtful plan that focuses on targeted, impactful marketing efforts rather than blindly experimenting.

Action Item: Set specific, measurable goals for your marketing campaigns. Regularly assess their performance and adjust your strategy based on data to ensure efficient resource utilization.

spend strategically

Focused Impact Over Scattered Efforts

While diversifying marketing efforts is essential, spreading them too thin across various platforms can dilute your brand’s impact. Strategic planning ensures that your resources remain concentrated, amplifying your presence where it matters most.

Action Item: Identify the platforms and channels that align best with your target audience. Streamline your marketing efforts on these key channels to maximize impact without unnecessary dispersion.

Preserving Resources for Lasting Impact

Wasted resources extend beyond financial losses; they include time, energy, and dedication. Protect your hard-earned investments by crafting a strategic path that safeguards your resources for long-term success.

Action Item: Implement time-management techniques and tools to ensure that your team’s efforts are aligned with strategic goals. This will prevent burnout and ensure sustained commitment to your mission.

The Power of a Well-Crafted Marketing Strategy

To overcome the cost of wasted resources, heart-centered small businesses must prioritize the development of a comprehensive marketing strategy. This plan provides the structure and direction needed to make the most of your resources, aligning your efforts with your goals and resonating with your ideal audience.

Action Item: Develop a detailed marketing plan that outlines your goals, target audience, and key strategies. Regularly review and adapt the plan to evolving market dynamics, ensuring ongoing relevance and impact.

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Unveiling the Power of Email Campaign Revenue

Unveiling the Power of Email Campaign Revenue

Unveiling the Power of Email Campaign Revenue

by Hillary Sciscoe

 

Are you ready to immediately know which email in your email campaign led to the most sales?

Kajabi has introduced a feature that unveils the financial fruits of your labor and connects them to your content efforts.

You have many rewards in your work, like seeing your clients become healthier humans, growing and transforming their minds and bodies, and moving forward in ways they did not think were possible. And to help more people, you need to grow your business by doing things that work!! Right!? So, how do you know what works? 

This guide will help you understand the power of net revenue and how it can elevate your business growth journey through your email campaigns.

Maximizing Your ROI with Kajabi

With net revenue attributions in emails, you have a clear view of the financial blessings that coincide with the communication with your audience.

True Reflection of Email Campaign Revenue

Net revenue is the full exchange of your services. It represents your income after accounting for refunds and discounts, encapsulating the energy exchanged, wisdom shared, and transformations ignited by your teachings.

Attribution of email Campaign Revenue

Net revenue attribution considers the journey of your subscribers as they navigate your email content. It showcases the wealth generated by which email link your audience clicked on before purchasing, showing the connection between your content and the impact of each specific email. 

*Shortened or unrelated links are not part of this journey and will not be attributed.

The Seven-Day Grace Period

Within seven days, the ripple effect continues. Net revenue accounts for those inspired by your emails, who take action by clicking and then purchasing within seven days.

This attribution isn’t limited to a single email format. It extends to  Broadcasts, Sequences, individual emails within a Sequence, and Event emails. 

With net revenue attributions in emails, you can clearly view the financial blessings that coincide with your communication with your audience. 

Ready to Maximize Your Kajabi ROI?

Let’s chat about your Kajabi strategy and support needs. Schedule a call today to review your use of Kajabi and explore how you can further elevate your journey with potential. We’re here to help you realize it.

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Unlocking Success with Your Marketing Funnel Strategy

Unlocking Success with Your Marketing Funnel Strategy

Unlocking Success with Your Marketing Funnel Strategy

by Hillary Sciscoe

 

The Importance of Marketing Funnel Strategy

Your marketing funnel strategy is the intentional pathway you create to guide potential clients through your content, nurturing them along the way and eventually leading them to invest in something of higher value from you. If you’re offering a course for several hundred dollars or more, you need more than just a sales page. 

Here’s why a robust marketing funnel strategy matters!

The Power of Consistency

The journey to success lies not just in the quality of your sales page alone but in the effectiveness of your marketing funnel strategy. This blog explores why a well-planned funnel strategy in Kajabi is vital for your spiritual coaching brand and how consistency can make all the difference.

Trust Comes First in the Funnel

In the online world, selling advice or courses is highly competitive. You must build trust with your potential clients before they consider working with you. 

Do you notice that when you follow someone on social media and then meet them, you feel like you already know them? This only happens with people who actively share their lives. So, share your life, knowledge, and values, and they will begin to pay more attention.  

You can invite them to free workshops, classes, or live training sessions so they can see you in action. Help them with their questions. Listen. Then, tell them about the solutions you provide to help them.

Focus on Authentic Relationships 

A significant part of your funnel should aim to bring people into your “inner circle” where you can keep them engaged with your weekly content, continuing to share your knowledge and experiences. If you need ideas on how to elevate the strength of your brand, check out these 5 Updates for a Strong Brand and Online Presence.

Present with Purpose

For programs with larger ticket items exceeding a few hundred dollars, you’ll need to pitch an offer to them effectively. It’s more than merely presenting your course on your website. It involves putting together a compelling offer and sharing it with a select group of people, your “inner circle.” 

You are dedicating space, energy, and strategy to making them a direct offer rather than relying on passive sales pages.

Value over Perfection

Obsessively perfecting your sales page isn’t the most effective use of time. You must sell it before potential clients even reach the sales page by focusing on creating valuable content and building a community of followers who follow you because you consistently provide value for free. 

You can use platforms like YouTube, TikTok, and Facebook groups to connect with your audience, demonstrating your expertise and establishing trust.

The Consistency Factor

Consistency is the secret ingredient that holds your funnel strategy together – it holds everything together. The reliability and predictability of your content and interactions nurture relationships and leads. 

Marketing Funnel Strategy

So, for spiritually-based brands, the marketing funnel strategy and the consistency in your approach can truly set you apart. Don’t be overly concerned with perfecting your sales page; instead, invest your efforts in creating content, building relationships, and nurturing your audience

Success comes from your knowledge and ability to connect with and inspire those you aim to serve.

Need to dive deep into who you want to serve and how? It’s a great idea to dive deeper every year. Walk through it with a guide in our Business Alignment Ritual.

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