From Passion to Prosperity

From Passion to Prosperity

From Passion to Prosperity

The Growth of Your Coaching Business

by Hillary Sciscoe

Stepping back to define your business direction annually allows you to learn from your experiences and align your actions, strategies, and resources toward your vision. It’s all about connecting deeper with your unique gifts and with those who resonate with your approach.

What sets your soul on fire?

It’s time to tap into what truly sets your soul on fire.

Reflect on the areas where you feel most alive and where your natural talents shine. Are you a master at guiding others through life transitions, helping them find their purpose, or empowering them to manifest their dreams?

Defining and focusing on your gifts allow you to dive deep into what you do best and creates a force that attracts the right clients.

the right fit

Who is the right fit for your work?

Know that you have a better idea of where your thrive, it’s time to explore who your ideal client is.

Think about those you have already worked with. Better yet, talk to them or send out a survey. Understand their pain points and motivation.

This will help you direct your marketing messages to those individuals seeking the what you offer. At what point in their life would they need you? What have they been going through? What are their aspirations?

Find your space.

To define your niche and target audience deeper, immerse yourself in market research and speaking to your clients.

Understand those in the coaching industry who do similar work and what makes you unique. If you haven’t done so, take time to gather testimonials and feedback from your clients – their words hold the key to understanding your strengths and what sets you apart.

You’ll have a space where your expertise flourishes! Your clients will see you as a beacon of light who understands their struggles and can guide them through their challenges.

I found it
speak to the heart

Speak to the heart.

Once you’ve defined your niche and audience, it’s time to craft your marketing strategies.

Since you understand your clients so deeply, you can create content that speaks to the hearts. Use examples from your clients, share stories that resonate with them, and provide valuable insights that speak to their challenges.

You’ll show them you’re the coach they’ve been searching for. You’re someone who understands them and can guide them toward their vision.

Uncover your unique offerings.

You were not cut from a cookie cutter. And your gifts are unique to you. Just like your clients!

You can create personalized coaching packages and programs that fulfill the needs of your target audience.

You can develop your own unique coaching methodologies and incorporate powerful techniques that align with your niche.

You are showcasing your unique offerings and positioning yourself as an expert who provides the secret sauce to help them kick off and explore their direction and transformation.

your unique offerings

Let your light shine!

Defining your niche and understanding your target audience is the foundation for growing your coaching business.

Doing so allows you to embrace your true self and attract clients seeking precisely what you have to offer. You have that special gift that ignites transformation in their lives because you know how to connect deeply with your niche and audience.

So, let your light shine brightly, and watch as your business grows to reach your next milestone!

If you are ready to take this deeper, get access to the Business Alignment Ritual. 

Comments

Are you ready to make a profound impact on the world by connecting people to their intuition and soul’s purpose?

 

Talk to Hillary

Consultant for Spiritual and Holistic Entrepreneurs

Clickup

Clickup

Clickup

I love love love Clickup! I can break down  projects as granular as I need. The task templates are amazing and save us so much time. And to top it off – there are milestones, dashboards, and time tracking! That’s not even all…..

I don’t just use Clickup to manage projects. I also use it as my CRM and as my data collection for my business KPIs! 

As my daughter gets older, I can see us using this for homeschooling too!! I love it. 

Related Items

Related

Mountain Rose Herbs

Mountain Rose Herbs

I grow many of my herbs myself, but sometimes I have a low yield or there’s something new I want to try. (Honestly, I don’t think I can ever grow enough Chamomile.) That’s when I order from Mountain Rose Herbals.

ThriveCart

ThriveCart

ThriveCart will help you create high converting cart pages, upsells & affiliate campaigns with ease. Use it with Kajabi or on its own. Get it now for a pre-launch one-time fee special!!!

SiteGround

SiteGround

I host my WordPress instance on SiteGround and have been very happy! They have a great interface and reputation and I prefer them over many of their competitors that I have used. 

Clickup

Clickup

I love love love Clickup! I can break down projects as granular as I need. The task templates are amazing and save us so much time. And to top it off – there are milestones, dashboards, and time tracking! That’s not even all…..

Growth-Management
Follow Us

Join

Subscribe For Updates & Offers

Kajabi Email Marketing

Kajabi Email Marketing

basic segmenting in Kajabi

The most basic practice of email marketing is not sending a sales email to someone that has already purchased the product you are highlighting. This is super easy to do in Kajabi! And one reason I love all-in-one platforms – no integrations or hours of troubleshooting and testing. It all just works – because it’s all in the same system. So there is no excuse to send someone an email that would just annoy them – to them it looks like you just aren’t paying attention. I personally only try to pay people that are paying attention….

So what is the goal we want to focus our efforts towards?  

The goal is to send fewer emails to everyone and the right emails to the right people.

Kajabi has strong email marketing functionality, allowing you flexibility and power over exactly who you send an email to. 

If you are sending the same email to everyone on your list, it’s time to understand the different personalities of your audience.

Once you get specifics of who your clients are, you can use Kajabi’s functionality to its fullest potential!  

 

Client Data

First, you need to get details of your clients into Kajabi. There are different types of data to get, too. Earlier, I mentioned 2 different types: one has to do with a transaction, and the other would be based on who the client is. 

Here’s a huge tip – Always ask for their first name!! Do this on every form opportunity. A big purpose of email marketing segmentation is to make the emails personalized. You want them to feel like a conversation – like you are speaking directly to them. If you have no first name, take away a point on personalization! 

Let’s review a few data types.

Behavioral Segmenting in Email Marketing

A great place to get started is by adding automations into your marketing funnel emails. For instance, when someone clicks on a link in your email to a sales or opt-in page, you know they have some interest. That is important to know, and you can use that to speak more personally to them. 

You can use the automations within the email functionality to tag them with the theme of that set of offerings.

Doing so allows you to send them a message more specific to people who you know like __________. (You fill in the blank.) 

Transactional Segmenting in Email Marketing

Kajabi makes it a simple step to exclude those who have already purchased a product. You do not want to send them the email if they have already bought it, right?! There is a better fit for them from your offerings – or it’s time to make one. If you have a next step for them to progress to, you send them that information instead, when it’s the right time.

You don’t need to do anything to set that up – you just need to use take the time to exclude when setting up an email. One way is using a custom segment, like below.

 

custom segment

Creating Personas

Creating a customer persona is all about understanding your client, which helps understand what they are looking for. You can do this by asking questions. That can either be on a form, like a registration or opt-in form (this is where you add a first name in).

A popular method of asking questions is with a quiz, which may mean sending their answers into Kajabi through an integration. 

You will store all these details on the contact record in Kajabi. 

Kajabi contacts are a bit… messy, so it’s not where I would want manually/visually have to look at details about individual contacts. Still, when you can send an email to only those who said “yes” to a specific custom field, it’s amazing! 

 

Multiple Data Points

There are times when you need to define the email’s audience with multiple different points. 

So let’s say you want to send someone an email, but they need to have all these points:

  • They said “yes” to that specific custom field.
  • They have never been a participant in x course.
  • They are tagged with x because they clicked to watch a video about x.

This example uses all three 3 data types we discussed above, and you can create a custom filter for this email.

But wait – Are you going to send this grouping of data points only one time, or is this something you can use over and over again?

If so, you can save it as a custom segment. Then, you do not need to redo it every time you want to send an email to this segment. 

The people in that segment will change from month to month, or at least we hope so! New subscribers will say “yes” and click to watch the video. This will add them to the segment. But then, they will purchase x offering down the road and no longer get those emails. 

 

There’s so much more to email marketing in Kajabi! We’ll dive in further soon.

This page contains our unique affiliate link(s).

About

Should I use ThriveCart with Kajabi?

Should I use ThriveCart with Kajabi?

I’ve taken a couple of roles where the clients have ended up with Kajabi and ThriveCart and wonder why they need both. There are a few reasons to use ThriveCart with Kajabi. It’s great to understand the differences between these services and how you can use them together – and I have the notes to share! 

Let’s take a look at ThriveCart first.

 

What is ThriveCart?

ThriveCart is a service that helps you build sales funnels and order pages for offering your digital and physical products. 

It doesn’t connect natively to Kajabi, so we have to use Zapier to grant the offers or submit a form with additional information to my clients’ Kajabi sites.

 

The Upsides

Currently, the price of ThriveCart is a one-time fee. At either $500 or $700, you pay no more!

With ThriveCart, you have all payment options on the same checkout page, which is something I prefer compared to Kajabi. You don’t have to create a landing page to choose between annual and monthly. Instead, the checkout page will offer all payment options for that product. Overall, ThriveCart offers a nicer checkout experience. 

ThriveCart has more suggestive buying. The upsell, downsell, and order bumps are all easy to set up. This makes sense since converting is what ThriveCart is all about!

It also integrates with Google Sheets, so you can easily automate a spreadsheet for easy review of sales for a campaign. 

ThriveCart does fixed commissions or percentages as opposed to Kajabi’s percentages only. 

You can take it to the next level with Joint Venture management.

 

The Downsides

One of my biggest peeves is the zaps. There can be a lot of Zaps! With some clients, we must upgrade during an event month, but you can downgrade a couple of weeks later. 

There can also be quite a bit of time setting up the zaps depending on how many products and offers you have. It’s not something you want to use when offering unique payment plans to individuals. 

Of course, all the zapping comes after you’ve created the products and offers within Kajabi and the products in ThriveCart! 

After the purchase, the product and offer will look like it was free when you look at it from within Kajabi. Kajabi should never be your go-to financial system, but it is nice to have it show paid when it is an “all-in-one” platform. Some people do not want to jump around multiple systems. 

 

So do we want to use ThriveCart with Kajabi? 

Well, it depends. What are your priorities? 

After weighing the points above, how do you feel about it?

If your priority is to have a great sales funnel and convert leads, and you are willing to take the time to set up the ThriveCart products and the zaps to go with them, do it! If you want to create high converting cart pages, upsells & affiliate campaigns with ease check out ThriveCart today.

If you feel that Kajabi does well enough and keeps everything in one place, then that’s where it’s at for you!  

We’d love to chat with you about the best for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

This page contains our unique affiliate link(s).

About
Set your Kajabi Pipelines into action

Set your Kajabi Pipelines into action

Set your Kajabi Pipelines into action

If you are new to Kajabi, you’ll need to get up to speed on the terminology and functionality! I’ll help you break it down and understand how to piece the various parts together in a sales funnel – or marketing pipeline as they say in Kajabi. 

The pipelines will help you adopt the inherent flow of the various pieces and they have some great starter templates to help get you going. 

Let’s set the mood with a senario that you can relate to. 

Scenario

You are launching a course. You have a 3-video lead magnet to warm folks up and get them up to speed where your course takes off. 

Your goal is to get people to: 

  • Sign up for your freebie. 
  • Get them to your website
  • Educate your visitors on what you do and how you can help them
  • Help them understand the basics of your work
  • Sign up for your course. 

 

The Flow

The components of your Kajabi flow all come together in the pipeline. You’ll want to create the product and offer before hand and fill them in as you set up the pipeline. 

  • Opt-in form for the freebie, your pre-launch content 
  • PLC Landing Page
  • Nurture emails
  • Sales page
  • Offer
  • Product
  • Emails 

The Product Launch OVO pipeline template in Kajabi is a great place to start!

Let’s break it down

Freebie

You’ll need a freebie (aka lead magnet) setup to take emails and nurture your clients-to-be. I have a couple of previous articles to help you think through getting started on your content as well as thinking through the backend.  

In the freebie process, you have a landing page with an opt-in form, an automated email sequence, and a landing page to present your content, whether it is a video or a file to download.

Many of the pipeline templates have a landing page with the opt-in ready for you to customize! It’s a great place to start.

 

Moving into the sales phase

That email sequence mentioned above is going to lead your hot leads right into learning more about your work, this is their free sample and you need to take advantage of this time. Make sure this content is helping them perceive your value!

This is the PLC, the pre-launch content and you will need landing pages to contain this content.

At the end of your freebie and email sequence, you’ll, present the next step of your pipeline to the sales page where you show the value of your offering. 

 

The Offer

An offer is the pricing structure. Are you accepting payments over a couple of months? Or will they pay in full? 

In Kajabi, each option needs its own offer. You can create one offer and then copy it to create a different payment option. 

 

Offer Automation

Each offer can have its own automations. I always use the offer automations to tag the buyers and to grant offers among other products as needed. 

If you are offering an early bird offer with special bonuses, use tags to group these people to make them easy to find so you can grant those bonuses later on. 

I like doing my post-purchase email in the automations, too. I find them easier to work with and more reliable.

 

If you build it, they will come! 

This is the backbone of your launch and will take your leads step by step. It’s an exciting process to implement! We’re here to help you find your traction. If you’re not sure where to start, let meet for a launch process audit! Click here to schedule. 

 

This page contains our unique affiliate link(s).

About