May Update: A full hour of self-care and business insights

May Update: A full hour of self-care and business insights

May Update: A full hour of self-care and business insights

with Hillary Sciscoe

 

Are you seeking a supportive community where you can connect with like-minded individuals, learn from inspiring speakers, and grow both personally and in your business? 

Look no further than Ground & Grow, a monthly virtual gathering designed to nourish your entrepreneurial spirit.

 

May’s Meeting on the third Thursday of May!

It all began with a Grounding Exercise led by Veronica Drake

We started the session centered and presented with a guided exercise that set the tone for a space of openness and connection throughout the call, allowing us to be present and absorb more.

Business Introductions with Heart

I say 40 seconds, and we don’t use a timer! I think it works. 🙂 We get to know our fellow Ground & Grow members by listening to them share who they love to work with, what they’re passionate about, and how we can support them in warm and welcoming introductions.

Business Insights: Workflow and Systems Efficiency with Carrie Wulf

In May, Carrie offered practical tips on creating efficient workflows to keep your team and client processes running smoothly. We gained valuable insights and inspiration from Carrie’s knowledge share, which sparked great questions and discussions.

Is 40 seconds really enough? Of course not.

We deepen connections with smaller breakout room discussions to wrap up the call. These focused 10-minute sessions allow you to connect with 2-3 participants more personally and exchange ideas.

The Ground & Grow Community

I love this community! Ground & Grow is a safe space to ask questions, share challenges, and get feedback on your business ideas that fosters a thriving community with a remarkable 65% attendance rate, highlighting the strong sense of connection and value members find in these monthly gatherings.

Are you open to connecting with like-minded individuals, learn from inspiring speakers, and embark on personal and professional growth? 

Click here to review the upcoming dates.

Ground & Grow Community

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Overcoming Funnel Pain Points for Small Business Owners

Overcoming Funnel Pain Points for Small Business Owners

Overcoming Funnel Pain Points for Small Business Owners

by Hillary Sciscoe

 

A funnel is an important piece of the client journey. It’s all about creating an experience that your prospective clients don’t want to turn away from. 

You’ve got funnels, but do you know how to use them?

Funnels are a pathway to draw people into a specific product or service that you offer and you may have many funnels for your various types of services. 

These are a piece of your client journey that have a specific structure and you shouldn’t need to reinvent the wheel each time you have a new offering. 

Funnel Optimization 

When building momentum, small business owners often find themselves wading through challenges when it comes to optimizing their funnel. 

If trying to do it all yourself, along with everything else, you likely feel the strain of limited resources, then there is the ever-changing digital landscape. The journey to funnel success is fraught with obstacles. Let’s dive deeper into the pain points faced by small business owners and explore strategies for overcoming them.

1. Funnel Tips on Limited Resources

Small businesses operate on tight budgets and with limited manpower. Balancing funnel optimization alongside day-to-day operational tasks can feel like a Herculean feat. It’s key to find ways to allocate resources efficiently while maximizing their impact on funnel performance.

Here are a couple of tips –

  • Use a template or begin with an existing landing page to copy. 
  • Make sure your form feeds into you CRM/email list – Hopefully those two things are the same thing or you are adding more steps.
  •  Take advantage of automation with emails, tagging, reminders – the possibilities are endless here! 

 

2. All the Funnel things: The downfall of Many Hats

Do you feel like you wear multiple hats, or millions of hats? That makes it hard to be an expert in what you do PLUS marketing, sales, and funnel optimization. The technical intricacies of setting up analytics, crafting effective landing pages, and running targeted ad campaigns can feel overwhelming. TIP: Find someone that can help give you the insights you need to close the gap on your goals! 

 

3. Get your Funnel out there: Complexity of the Digital Landscape

Digital marketing is a constantly shifting terrain, with new tools and tips emerging at every turn. Keeping pace with these changes feels daunting, and honestly can made you a bit mad, like insane. Staying informed and adaptable is key to navigating this ever-evolving landscape. TIP: Find some folks to listen or read their content to help you stay up to date on the key topics and needed knowledge. 

 

4. Funnel Messaging: Difficulty in Targeting the Right Audience 

Identifying and reaching the right audience is paramount for funnel success. To get started, you don’t need access to robust market research or sophisticated targeting tools to hurdle the struggle to connect with your ideal clients effectively. You need to better understand your target market, you need to solid message around your unique selling proposition, and you need a plan.  TIP: Take a few days to realign to your ideal clients and your messaging. A great place to start is our Ideal Client Workbook. If you are good there, take a look at our library of additional resources to get you moving in the right direction.

 

5. Measuring and Analyzing Results

Data is where it’s at. However, interpreting that data and deriving actionable insights can be a grewling task for small business owners without access to comprehensive analytics tools or expertise in data analysis. Investing in education and seeking out resources for data interpretation is crucial for making informed decisions. TIP: Confirm you have Google Analytics and Google Search Console set up. If you already do, then review the last few months of data. Take note on where to grow from.

 

So, yes, the path to funnel optimization is full of challenges! You’ve got limited resources, need expertise to the complexities of the digital landscape, you’ve got to navigate these obstacles – and that requires resilience, adaptability, and a willingness to learn.

It’s time to address these pain points head-on and implement effective strategies and solutions so you can build the client experience for success and build momentum for your business.

Realign your messaging

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Growing your Spiritual Business

Growing your Spiritual Business

Growing your Spiritual Business

   

by Hillary Sciscoe

It’s a journey that demands a harmonious blend of effective strategies, unwavering dedication, and consistent effort.

These blogs encompass a range of topics, each offering valuable insights:

1. Defining Your Niche and Target Audience

Learn how to pinpoint your area of expertise within the spiritual coaching field and identify the audience you want to serve. Specializing in a niche allows you to develop mastery and cater to the specific needs of your target market. Read more.

Planning
speak to the heart

2. Developing a Strong Brand and Online Presence

Explore the process of creating a strong brand identity that reflects your values and expertise. I’ll guide you through building a professional website to showcase your services and establishing a meaningful online presence through social media platforms. Read more.

3. Building a Network and Establishing Partnerships

Networking is vital for expanding your reach and gaining clients. I’ll show you how to leverage industry events to connect with peers and potential clients. Collaborating with others in the spiritual and wellness field can also open doors to new audiences. Read more.

Networking
connect with influencers

4. Offering High-Quality Content and Value

Content is key in demonstrating your expertise. I’ll discuss the importance of providing valuable content through various mediums like blog posts, videos, podcasts, and free resources. Valuable content helps you build credibility and attract a dedicated following. Read more.

5. Implementing Effective Marketing and Sales Strategies

A well-rounded marketing plan is crucial. I’ll guide you through incorporating online and offline tactics, utilizing social media advertising, content marketing, email marketing, and SEO techniques. Additionally, I’ll cover sales strategies such as free consultations, packages, and webinars to convert potential leads into clients. Read more.

online networking groups

I invite you to explore these blogs offering actionable steps to elevate your spiritual coaching business. Feel free to explore them and use the insights to drive real growth and success in your entrepreneurial journey. 

Remember, growth comes with a blend of intention and action. Here’s to your continuous evolution and the radiant success of your spiritual coaching venture!🌟✨

If you are ready to take this deeper, get access to my Business Alignment Ritual. 

Are you ready to make a profound impact on the world by connecting people to their intuition and soul’s purpose?

 

Talk to Hillary

Consultant for Spiritual and Holistic Entrepreneurs

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5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

by Hillary Sciscoe

 

The Essence of Resources in Heart-Centered Businesses

In the pursuit of your purpose, every resource plays a vital role. Financial investments, human efforts, and time are invaluable components that shape your ability to connect with your audience. To truly thrive, respect and harness these resources wisely.

Action Item: Conduct a thorough audit of your current resource allocation. Identify areas where resources may be underutilized or misdirected and reallocate them for maximum impact.

Unveiling the Cost

In the realm of heart-centered small businesses, resources are the lifeblood that fuels your mission to guide, inspire, and transform lives. However, the absence of a well-crafted marketing strategy can lead to a significant pain point: wasted resources.

Strategic Spending Over Trial-and-Error

Overspending on ineffective campaigns is a common pitfall for businesses without a clear marketing strategy. Avoid the risk of financial strain by developing a thoughtful plan that focuses on targeted, impactful marketing efforts rather than blindly experimenting.

Action Item: Set specific, measurable goals for your marketing campaigns. Regularly assess their performance and adjust your strategy based on data to ensure efficient resource utilization.

spend strategically

Focused Impact Over Scattered Efforts

While diversifying marketing efforts is essential, spreading them too thin across various platforms can dilute your brand’s impact. Strategic planning ensures that your resources remain concentrated, amplifying your presence where it matters most.

Action Item: Identify the platforms and channels that align best with your target audience. Streamline your marketing efforts on these key channels to maximize impact without unnecessary dispersion.

Preserving Resources for Lasting Impact

Wasted resources extend beyond financial losses; they include time, energy, and dedication. Protect your hard-earned investments by crafting a strategic path that safeguards your resources for long-term success.

Action Item: Implement time-management techniques and tools to ensure that your team’s efforts are aligned with strategic goals. This will prevent burnout and ensure sustained commitment to your mission.

The Power of a Well-Crafted Marketing Strategy

To overcome the cost of wasted resources, heart-centered small businesses must prioritize the development of a comprehensive marketing strategy. This plan provides the structure and direction needed to make the most of your resources, aligning your efforts with your goals and resonating with your ideal audience.

Action Item: Develop a detailed marketing plan that outlines your goals, target audience, and key strategies. Regularly review and adapt the plan to evolving market dynamics, ensuring ongoing relevance and impact.

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Unleash Your Potential with Kajabi’s Creator Studio

Unleash Your Potential with Kajabi’s Creator Studio

Unleash Your Potential with Kajabi’s Creator Studio

by Hillary Sciscoe

 

Are you ready to take your heart-centered business to new heights?

I hope so because Kajabi’s Creator Studio (still in beta) will revolutionize your content creation and marketing efforts. I have played with this new, innovative tool, and it will empower you, making marketing your business easier than ever before.

In this blog post, we’ll dive into the potential of Creator Studio and how it can help you generate compelling content in minutes.

 

Repurpose Your Content with Ease

Creator Studio is a game-changer, allowing you to quickly and easily repurpose your existing content into a wide array of new content. This feature is invaluable for businesses seeking to reach more people in less time. 

So get ready to effortlessly create content for various channels, including social media clips, blog posts, emails, landing page copy, and more.

A Game-Changer for Heart-Centered Businesses

Embrace this new era of content creation and watch your heart-centered business thrive in the digital realm. The possibilities are endless, and the journey is bound to be extraordinary.

Podcasting

Content Variety at Your Fingertips 

One of the most exciting aspects of Creator Studio is the diversity of content you can generate. With just a few clicks, you can have enough content to market your courses, podcasts, communities, or coaching services for weeks. You can select up to fifteen types of content, and all content repurposed from the same video will live in the same project.

Streamlined Project Creation

Creating a project is a breeze. From the Creator Studio homepage, select “New project” and choose the video you want to repurpose. Next, select the marketing content you wish to create from it, such as landing page copy, video clips, email copy, transcripts, and more. This intuitive process makes it easy to get started.

Real-World Application

To help you visualize the potential of Creator Studio, let’s explore a practical example. Imagine you have a freebie video related to your heart-centered business. You can now access various summaries and clips that you can use in social media posts. Additionally, you can update your landing page with a modified version of the lead generation copy it proposes after customization to fit your voice, as demonstrated here.

Video Editing Made Simple

Within the video editor, you have the flexibility to trim your video, upload a logo, add text, and change the background color. The Creator Studio is all about putting customization in your hands, ensuring that your content aligns perfectly with your brand.

On-the-Fly Adjustments

If you ever need to create additional media types that you didn’t select in your initial round of content creation, Creator Studio has you covered. While in the project, you can click “add media” and select more media types to generate.

Social Media Integration

Kajabi’s Creator Studio even integrates with social media platforms! You can share your video to Facebook and Instagram and Facebook Groups you are a member of. You even have the option to let your Instagram Reel appear on your account’s grid. Plus, can share your videos directly to your LinkedIn account, expanding your reach across various platforms.

Beta Phase Considerations

It’s important to note that the Creator Studio can only connect to one Facebook username/password per Kajabi account for Facebook pages, Facebook groups, and Instagram business accounts. Be sure to keep this in mind as you explore the platform’s capabilities.

We are super excited for the Creator Studio!

The Creator Studio is a revolutionary tool that empowers businesses to simplify their content creation and marketing efforts. With this tool at your disposal, you can unlock your brand’s full potential and reach a broader audience with ease. 

Embrace this new era of content creation and watch your heart-centered business thrive in the digital realm. The possibilities are endless, and the journey is bound to be extraordinary.

So are you ready!? We are – schedule a call and we can talk about how to best use the Creator Studio in alignment with your marketing plan.

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