Unleash Your Potential with Kajabi’s Creator Studio

Unleash Your Potential with Kajabi’s Creator Studio

Unleash Your Potential with Kajabi’s Creator Studio

by Hillary Sciscoe

 

Are you ready to take your heart-centered business to new heights?

I hope so because Kajabi’s Creator Studio (still in beta) will revolutionize your content creation and marketing efforts. I have played with this new, innovative tool, and it will empower you, making marketing your business easier than ever before.

In this blog post, we’ll dive into the potential of Creator Studio and how it can help you generate compelling content in minutes.

 

Repurpose Your Content with Ease

Creator Studio is a game-changer, allowing you to quickly and easily repurpose your existing content into a wide array of new content. This feature is invaluable for businesses seeking to reach more people in less time. 

So get ready to effortlessly create content for various channels, including social media clips, blog posts, emails, landing page copy, and more.

A Game-Changer for Heart-Centered Businesses

Embrace this new era of content creation and watch your heart-centered business thrive in the digital realm. The possibilities are endless, and the journey is bound to be extraordinary.

Podcasting

Content Variety at Your Fingertips 

One of the most exciting aspects of Creator Studio is the diversity of content you can generate. With just a few clicks, you can have enough content to market your courses, podcasts, communities, or coaching services for weeks. You can select up to fifteen types of content, and all content repurposed from the same video will live in the same project.

Streamlined Project Creation

Creating a project is a breeze. From the Creator Studio homepage, select “New project” and choose the video you want to repurpose. Next, select the marketing content you wish to create from it, such as landing page copy, video clips, email copy, transcripts, and more. This intuitive process makes it easy to get started.

Real-World Application

To help you visualize the potential of Creator Studio, let’s explore a practical example. Imagine you have a freebie video related to your heart-centered business. You can now access various summaries and clips that you can use in social media posts. Additionally, you can update your landing page with a modified version of the lead generation copy it proposes after customization to fit your voice, as demonstrated here.

Video Editing Made Simple

Within the video editor, you have the flexibility to trim your video, upload a logo, add text, and change the background color. The Creator Studio is all about putting customization in your hands, ensuring that your content aligns perfectly with your brand.

On-the-Fly Adjustments

If you ever need to create additional media types that you didn’t select in your initial round of content creation, Creator Studio has you covered. While in the project, you can click “add media” and select more media types to generate.

Social Media Integration

Kajabi’s Creator Studio even integrates with social media platforms! You can share your video to Facebook and Instagram and Facebook Groups you are a member of. You even have the option to let your Instagram Reel appear on your account’s grid. Plus, can share your videos directly to your LinkedIn account, expanding your reach across various platforms.

Beta Phase Considerations

It’s important to note that the Creator Studio can only connect to one Facebook username/password per Kajabi account for Facebook pages, Facebook groups, and Instagram business accounts. Be sure to keep this in mind as you explore the platform’s capabilities.

We are super excited for the Creator Studio!

The Creator Studio is a revolutionary tool that empowers businesses to simplify their content creation and marketing efforts. With this tool at your disposal, you can unlock your brand’s full potential and reach a broader audience with ease. 

Embrace this new era of content creation and watch your heart-centered business thrive in the digital realm. The possibilities are endless, and the journey is bound to be extraordinary.

So are you ready!? We are – schedule a call and we can talk about how to best use the Creator Studio in alignment with your marketing plan.

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Overcoming Funnel Pain Points for Small Business Owners

Overcoming Funnel Pain Points for Small Business Owners

Overcoming Funnel Pain Points for Small Business Owners

by Hillary Sciscoe

 

A funnel is an important piece of the client journey. It’s all about creating an experience that your prospective clients don’t want to turn away from. 

You’ve got funnels, but do you know how to use them?

Funnels are a pathway to draw people into a specific product or service that you offer and you may have many funnels for your various types of services. 

These are a piece of your client journey that have a specific structure and you shouldn’t need to reinvent the wheel each time you have a new offering. 

Funnel Optimization 

When building momentum, small business owners often find themselves wading through challenges when it comes to optimizing their funnel. 

If trying to do it all yourself, along with everything else, you likely feel the strain of limited resources, then there is the ever-changing digital landscape. The journey to funnel success is fraught with obstacles. Let’s dive deeper into the pain points faced by small business owners and explore strategies for overcoming them.

1. Funnel Tips on Limited Resources

Small businesses operate on tight budgets and with limited manpower. Balancing funnel optimization alongside day-to-day operational tasks can feel like a Herculean feat. It’s key to find ways to allocate resources efficiently while maximizing their impact on funnel performance.

Here are a couple of tips –

  • Use a template or begin with an existing landing page to copy. 
  • Make sure your form feeds into you CRM/email list – Hopefully those two things are the same thing or you are adding more steps.
  •  Take advantage of automation with emails, tagging, reminders – the possibilities are endless here! 

 

2. All the Funnel things: The downfall of Many Hats

Do you feel like you wear multiple hats, or millions of hats? That makes it hard to be an expert in what you do PLUS marketing, sales, and funnel optimization. The technical intricacies of setting up analytics, crafting effective landing pages, and running targeted ad campaigns can feel overwhelming. TIP: Find someone that can help give you the insights you need to close the gap on your goals! 

 

3. Get your Funnel out there: Complexity of the Digital Landscape

Digital marketing is a constantly shifting terrain, with new tools and tips emerging at every turn. Keeping pace with these changes feels daunting, and honestly can made you a bit mad, like insane. Staying informed and adaptable is key to navigating this ever-evolving landscape. TIP: Find some folks to listen or read their content to help you stay up to date on the key topics and needed knowledge. 

 

4. Funnel Messaging: Difficulty in Targeting the Right Audience 

Identifying and reaching the right audience is paramount for funnel success. To get started, you don’t need access to robust market research or sophisticated targeting tools to hurdle the struggle to connect with your ideal clients effectively. You need to better understand your target market, you need to solid message around your unique selling proposition, and you need a plan.  TIP: Take a few days to realign to your ideal clients and your messaging. A great place to start is our Ideal Client Workbook. If you are good there, take a look at our library of additional resources to get you moving in the right direction.

 

5. Measuring and Analyzing Results

Data is where it’s at. However, interpreting that data and deriving actionable insights can be a grewling task for small business owners without access to comprehensive analytics tools or expertise in data analysis. Investing in education and seeking out resources for data interpretation is crucial for making informed decisions. TIP: Confirm you have Google Analytics and Google Search Console set up. If you already do, then review the last few months of data. Take note on where to grow from.

 

So, yes, the path to funnel optimization is full of challenges! You’ve got limited resources, need expertise to the complexities of the digital landscape, you’ve got to navigate these obstacles – and that requires resilience, adaptability, and a willingness to learn.

It’s time to address these pain points head-on and implement effective strategies and solutions so you can build the client experience for success and build momentum for your business.

Realign your messaging

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5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

5 Steps to Avoid Wasted Resources in Heart-Centered Small Businesses

by Hillary Sciscoe

 

The Essence of Resources in Heart-Centered Businesses

In the pursuit of your purpose, every resource plays a vital role. Financial investments, human efforts, and time are invaluable components that shape your ability to connect with your audience. To truly thrive, respect and harness these resources wisely.

Action Item: Conduct a thorough audit of your current resource allocation. Identify areas where resources may be underutilized or misdirected and reallocate them for maximum impact.

Unveiling the Cost

In the realm of heart-centered small businesses, resources are the lifeblood that fuels your mission to guide, inspire, and transform lives. However, the absence of a well-crafted marketing strategy can lead to a significant pain point: wasted resources.

Strategic Spending Over Trial-and-Error

Overspending on ineffective campaigns is a common pitfall for businesses without a clear marketing strategy. Avoid the risk of financial strain by developing a thoughtful plan that focuses on targeted, impactful marketing efforts rather than blindly experimenting.

Action Item: Set specific, measurable goals for your marketing campaigns. Regularly assess their performance and adjust your strategy based on data to ensure efficient resource utilization.

spend strategically

Focused Impact Over Scattered Efforts

While diversifying marketing efforts is essential, spreading them too thin across various platforms can dilute your brand’s impact. Strategic planning ensures that your resources remain concentrated, amplifying your presence where it matters most.

Action Item: Identify the platforms and channels that align best with your target audience. Streamline your marketing efforts on these key channels to maximize impact without unnecessary dispersion.

Preserving Resources for Lasting Impact

Wasted resources extend beyond financial losses; they include time, energy, and dedication. Protect your hard-earned investments by crafting a strategic path that safeguards your resources for long-term success.

Action Item: Implement time-management techniques and tools to ensure that your team’s efforts are aligned with strategic goals. This will prevent burnout and ensure sustained commitment to your mission.

The Power of a Well-Crafted Marketing Strategy

To overcome the cost of wasted resources, heart-centered small businesses must prioritize the development of a comprehensive marketing strategy. This plan provides the structure and direction needed to make the most of your resources, aligning your efforts with your goals and resonating with your ideal audience.

Action Item: Develop a detailed marketing plan that outlines your goals, target audience, and key strategies. Regularly review and adapt the plan to evolving market dynamics, ensuring ongoing relevance and impact.

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Should I use ThriveCart with Kajabi?

Should I use ThriveCart with Kajabi?

I’ve taken a couple of roles where the clients have ended up with Kajabi and ThriveCart and wonder why they need both. There are a few reasons to use ThriveCart with Kajabi. It’s great to understand the differences between these services and how you can use them together – and I have the notes to share! 

Let’s take a look at ThriveCart first.

 

What is ThriveCart?

ThriveCart is a service that helps you build sales funnels and order pages for offering your digital and physical products. 

It doesn’t connect natively to Kajabi, so we have to use Zapier to grant the offers or submit a form with additional information to my clients’ Kajabi sites.

 

The Upsides

Currently, the price of ThriveCart is a one-time fee. At either $500 or $700, you pay no more!

With ThriveCart, you have all payment options on the same checkout page, which is something I prefer compared to Kajabi. You don’t have to create a landing page to choose between annual and monthly. Instead, the checkout page will offer all payment options for that product. Overall, ThriveCart offers a nicer checkout experience. 

ThriveCart has more suggestive buying. The upsell, downsell, and order bumps are all easy to set up. This makes sense since converting is what ThriveCart is all about!

It also integrates with Google Sheets, so you can easily automate a spreadsheet for easy review of sales for a campaign. 

ThriveCart does fixed commissions or percentages as opposed to Kajabi’s percentages only. 

You can take it to the next level with Joint Venture management.

 

The Downsides

One of my biggest peeves is the zaps. There can be a lot of Zaps! With some clients, we must upgrade during an event month, but you can downgrade a couple of weeks later. 

There can also be quite a bit of time setting up the zaps depending on how many products and offers you have. It’s not something you want to use when offering unique payment plans to individuals. 

Of course, all the zapping comes after you’ve created the products and offers within Kajabi and the products in ThriveCart! 

After the purchase, the product and offer will look like it was free when you look at it from within Kajabi. Kajabi should never be your go-to financial system, but it is nice to have it show paid when it is an “all-in-one” platform. Some people do not want to jump around multiple systems. 

 

So do we want to use ThriveCart with Kajabi? 

Well, it depends. What are your priorities? 

After weighing the points above, how do you feel about it?

If your priority is to have a great sales funnel and convert leads, and you are willing to take the time to set up the ThriveCart products and the zaps to go with them, do it! If you want to create high converting cart pages, upsells & affiliate campaigns with ease check out ThriveCart today.

If you feel that Kajabi does well enough and keeps everything in one place, then that’s where it’s at for you!  

We’d love to chat with you about the best for your sales funnel. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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Can CoachAccountable do it all?

Can CoachAccountable do it all?

When looking for a platform to support your business, finding the right fit takes time and some trial and error. There’s hopeful testing and shiny things that aren’t the right fit FOR ME.

And as one of my coaches says, you don’t know what to google if you don’t know about it. 

That was true when my client, Shannon, wanted to improve her day-to-day and her clients’ journey by having more automated processes to make repetitive tasks as hands-off as possible.

At Matter of the Heart, Shannon King offers coaching for singles and couples by combining over 30 years of law enforcement experience, a thriving and fulfilling marriage, and her triumph over trauma to share her expertise in resilience-building and wellness and their role in a resilient relationship.

Her top objectives were to 

  1. Create processes with minimal interaction.
  2. Design a clear and simple customer journey.
  3. Clients can easily find where to schedule appointments.

 

Her must-have pieces to the puzzle were

  1. Payments or Invoicing
  2. Scheduling with Zoom link automation
  3. Contracts
  4. Forms

 

Business needs

These are everyday business needs anymore, but not many services do all of these well enough. The trick is to weigh the needs and piece them together as smoothly as possible. 

So did I plan to use multiple services? Yes.

So what are my favorites?

Payments or Invoicing

We do not want Shannon to be tracking monthly coaching payments or waiting to begin coaching someone until they have paid. Payments upon registration are my preference. I’d prefer a service where we can embed the package into landing page!

 

Scheduling with a zoom link automation

Many services offer this now. Calendly or Squarespace Scheduling (aka Acuity) are both my top choices when needing an external option. Choosing between those is dependent on how you can best use the various functionalities. 

But, if a service can offer scheduling with it’s other client services, that’s even better. Usually, they’re not quite as simple to use, but it’s down to what your needs and priorities are. 

 

Contracts

It’s so convenient when a service includes contracts! But usually, they don’t offer two or more signers. With Shannon’s relationship coaching services, she needs two signers plus herself. 

17hats does do this! It is pretty nice to use and has flexible workflows. 

 

Forms

Shannon uses a lot of worksheets within her coaching model, and then there were standard forms, like intake forms. I worked over a decade at a web form company – I know how ‘smart’ forms can be, and they usually aren’t very smart unless you are working with a service like FormAssembly or JotForm. 

 

Wishlist 

Many other items can be added to the wishlist when picking a service to be the backbone of your business, and we had two that deserved to be on the must-haves list. 

  • Self-service returning-client package purchasing
  • Session tracking

 

Making the Move

After beginning setup on another service, we heard about CoachAccountable. We first tried it out under someone else’s group account, which didn’t allow us to use it to its full potential, so we quickly switched gears and created our own account to do some testing. 

We created packages for each type of coaching at different price points and payment structures. We then tied those in with the scheduler for the right appointment type and any initial forms to be filled out. 

The one gap we had was multiple signers on a contract. So we went with Docusign. We would love to move this too to CoachAccountable as soon as they create this functionality, but until then, we have a little manual step for each new client or couple. 

Overall our process is coming together well!

 

Here’s a sample process

With CoachAccountable, your prospective client experience can begin at your website where they book their discovery call with the embedded calendar.

After the discovery call, you’ll direct the new client to the correct booking page where they will

  1. choose their payment schedule
  2. Complete their intake form
  3. Schedule the intake call
  4. Sign the agreement (since we need multiple signatures we are using Docusign for this part)
  5. We can then schedule sessions for several months out to be ahead of the game. 

     

    Big Pros

    Some of the pluses with CoachAccountable are really flexible notifications – and I love how you can set it up to notify you that a client has missed scheduling their next session or if the package is coming to an end. 

    They easily integrate with Zoom, Stripe, and paypal. 

    There are courses and homework that you can easily set up for your client as well as notes and other engagement tools.

     

    The Cons

    It is active client-based pricing, so if you are not actively coaching someone, deactivate!

    It does look a little square and could use some modern UI updates. A lot is going on in there, so simplicity with modern design changes would be helpful.

     

    Overall

    I think it is a very helpful option for coaches who want to help keep their clients engaged and not spread themselves too thin with several different services to run their business.

    We’d love to chat with you about getting your processes streamlined and efficient. Let’s hop on a quick call to discuss your next steps. Book a free 15-minute call right here.

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