The Team

Hello, I’m Hillary

I’m all about finding creative solutions to help us live our best lives. I created HVS to help holistic and spiritual entrepreneurs build their audience and get their message out. I am blessed with gifted team members and clients that put their heart into their work to help others. Scroll down to meet the team.

Laurie Katapski

Project Manager

With strong roots in hospitality marketing in senior-level positions, Laurie has managed all things marketing! She is committed to helping businesses with their marketing strategy, marketing processes, and project management so they can grow their businesses effectively and efficiently.

Growing up in Orange County, CA, Laurie was already an industrious marketer. She demonstrated that by identifying creative ways to make money, like making stuffed animals and rock creations and selling them in the neighborhood. During college, she helped develop and run a high-end, children’s day camp that accommodated 300 kids per day.

All of this played into her attraction to marketing, and her first marketing role in a multi-unit restaurant company. Throughout her marketing career in the restaurant industry, she has marketed (and eaten!) her way through a variety of brands, developing and managing marketing plans and processes.

Laurie loves providing marketing support and direction to help businesses and coaches develop an emotional connection to their clients through a solid marketing foundation that facilitates engagement and drives loyalty to their brands. She loves supporting soulful entrepreneurs that enhance people’s lives in so many tangible and intangible ways and wants to help them succeed to expand their reach and benefit more people.

Fun facts:

• She has run 14 full marathons, 26.2 miles each, and many half marathons all over the country.
• Her restaurant marketing experience has covered all the major food groups: hamburgers, burritos, pizza, pasta, sushi, and pie!
• She has snorkeled at the Great Barrier Reef.

Toni Cross

Relationship Specialist and Technical Marketing Assistant

As an executive assistant with over 20 years of experience in self-directed roles, Toni is adept at scheduling and planning. She has supported senior level managers primarily in the health care, luxury retail and financial sectors, enjoys managing events and projects, and learning new applications to increase efficiency. Toni is outstanding in building relationships, a skill honed working with diverse personality types.

Toni works as a team member with Hillary assisting with scheduling, posting social media and blog posts, and creating and editing email in Kajabi. As an advocate for personal development and wellness, she loves supporting soulful entrepreneurs who are helping others to create and thrive.

Fun facts:

• Toni is currently completing coursework toward a degree in Health Services Administration.
• In her spare time, she enjoys walking, reading, watching old movies, sampling different teas, and exploring new experiences.
• Toni walked 39.3 miles over two days to support the fight against breast cancer
• She has walked barefoot over hot coals!

Tamara Brower

Web Designer

Tamara desires to help small businesses have a web presence that showcases the client’s talents by building a virtual version of their business so potential customers can ‘visit’ that business 24/7. She has been successfully doing so as an entrepreneur for over 20 years.

Tamara works as a team member with Hillary designing landing pages in both WordPress and Kajabi, creating and scheduling broadcast emails, and troubleshooting WordPress issues.

She is the owner and operator of her website-building company, The Office Sage, which is a subsidiary of her company, A Basic Idea, LLC, that specializes in large programming projects and software creation.

Tamara enjoys working with ‘soulful’ brands because she experiences things on a deeper, more spiritual level and can appreciate the desire of Hillary’s clients to help transform people’s lives into happier and more spiritual versions of themselves.

When Tamara isn’t sitting at her computer, she enjoys training her dogs in many different disciplines; agility, obedience, conformation, scent work, field, to name just a few, and when time allows, she can be found riding her horse through the woods enjoying the sights and sounds of nature.